Archives: Agenda
The future of premiumisation in the beer category
- Premiumisation trends and how we might expect those to evolve with Gen Z as they hit LDA
- Exploring successes, learnings and thought starters for the future
Networking Break
Transforming Retail Execution with AI & AR
- Customize the experience with AI
- Provide personalized recommendation
- Demonstrate value using AR
Opening industry overview: Beeronomics – what’s affecting your pint in 2025?
- The great drinkflation: Global and regional beer consumption trends
- What is triggering the new trends? – health consciousness, Sustainability, Innovation and Premiumisation
- What are the macro trends affecting value creation?
- Regional nuances vs. global trends