Archives: Agenda

Why Hemp-Derived THC Beverages Are the Next Category Breakthrough

The next big wave in functional beverages isn’t coming — it’s already here. Hemp-derived THC beverages are poised to redefine “better-for-you buzz,” opening the door to mass-market adoption in the U.S.

  • What is THC, and why hemp matters— How hemp-derived THC sidesteps federal cannabis restrictions and unlocks true interstate commerce
  • The U.S. market opportunity— Cannabis beverages have already surpassed $1B USD in annual sales — with hemp-derived THC beverages emerging as the fastest-growing segment
  • Consumer demand curves— More than 50% of consumers under 35 are open to trying THC beverages, with “sessionable dosing” (2–5 mg) driving repeat purchases
  • Regulatory clarity (and chaos)— Navigating the patchwork of state laws while preparing for the inevitability of federal change
  • The strategic play— Why hemp-derived THC is the lowest-friction entry point into cannabis beverages today, and how early movers are seizing market share
  • SōRSE Technology— The benchmark emulsion system powering leading brands to deliver safe, stable, and scalable THC beverages with confidence

 

How Pleasure Will Future-Proof Non-Alcoholic Beverages

In this mind-expanding session, we explore how humans’ timeless pursuit of pleasure is shaping the next frontier of drinking culture.

  • A global roundup of what’s new, unique, and rule-breaking
  • A look at where we’re headed next as consumers seek joy, connection, wellbeing and rebellion

 

 

Case Study: How Sparkling Tea is Taking On ‘Champagne Moments’

  • Introducing a relatively new category, a breakout product that has become phenomenally successful very quickly
  • Benefits of fermented tea
  • What makes Real Sparkling Fermented Tea unique
  • Understanding the consumers and trends driving demand for sparkling fermented tea