Case Study: Building a culture of customer obsession

  • Understanding the leadership’s role in driving a customer centric shift through actions and communication
  • Instilling a deep-rooted commitment to customer satisfaction and value creation across all teams, from product development to marketing and support
  • Creating meaningful and personal customer relationships with humanised digital interactions

 

Panel: What does omnichannel look like in 2025

  • How to give customers the service they want across multichannel
  • The challenges of integrating in-person, mobile, online, and chatbot interactions
  • Seamless transitions between different communication channels, is it possible?

 

Delivering Personalisation in a new Aige of Financial Services

The UK has seen more than 6,000 bank closures in the past decade representing 62% of the banking network. In today’s globalised digital-first world, financial institutions must go beyond traditional customer service and embrace hyper-personalisation to meet customer expectations. In order to deliver world class customer experience, organisations must blend people and technology to ensure effective and empathetic customer outcomes. 

The UK Customer Service Index highlights that over a third of customers who have switched banks, is due to customer service, emphasizing the need to adopt hyper-personalisation for better customer loyalty. By using AI orchestrated tools, financial institutions can deliver seamless interactions that cater to the customer’s preferences.