Dragons Den

Each company will have the opportunity to deliver a one-minute pitch.

Retailers Insight: Drivers & Focuses

  • Favouring premium, high-turnover brands that resonate with consumers
  • Designing specialised in-store and online spaces for low-and-no alcohol alternatives
  • Simplifying the purchasing experience for mindful drinkers

Closing Keynote: Innovation in Energy Drinks

  • Launching functional drinks to capture specific moods and lifestyle moments beyond extreme sports
  • Balancing iconic flavour profiles with low-calorie, vitamin-fortified options for health-conscious consumers
  • Integrating cognitive-support ingredients to evolve from a physical stimulant to a mental performance partner

The Future of Fruit Juice

  • Functional juice innovations in 2026 – enhancing immune support through added probiotics and prebiotic fibres
  • Delivering healthier options – sugar reduction paired with exotic, botanical-infused flavour profiles
  • Shifting toward sustainable production methods