Panel Discussion: Unlocking the Hidden Wallet and Rethinking Ancillary Revenue in Hotels

  • Guest-led vs upsell-led ancillary models (F&B, wellness, experiences)
  • Unlocking ancillary revenue opportunities during the guest journey
  • Using data and AI to personalize offers
  • It’s not one size fits all – which technologies are appropriate for which venues?

Moderator: Nicholas Wyatt