28th Annual International Beer and Cider Strategies 2026

The Just Drinks’ International Beer Strategies Conference is the ultimate go-to event for international beer leaders

28 - 30

April

2026
  • InterContinental Barcelona
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Why attend?

WHAT TO EXPECT FOR 2026?

The Just Drinks’ International Beer and Cider Strategies Conference is the ultimate go-to event for international leaders

150+

Attendees to meet each year

20+

Exhibitors to meet each year

35+

Speakers

80%

Attendees at Director+ level

150+

Attendees to meet each year

20+

Exhibitors to meet each year

35+

Speakers

80%

Attendees at Director+ level

2025 highlights

Agenda

  • 29 Apr 2026
  • 30 Apr 2026
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Streams

Stream one

STREAM A: BEST PRACTICE

Stream two

STREAM B: SUSTAINABILITY

Stream three

STREAM C: TECHNOLOGY AND INNOVATION

2 PM

From Closure to Connection: Turning Every Bottle Closure into a Connected Asset

  • Connected packaging platform that turns standard closures into digital marketing channels.
  • How every bottle cap is already a direct touchpoint with the consumer - and why most brands aren't using it
  • How P-Code works: unique QR codes printed at industrial scale enabling promotions, loyalty mechanics, traceability, and sustainability communication
  • Real-world results: lessons from deploying over half a billion coded caps in 2025
  • What beverage brands need to get right operationally and technically to activate connected packaging at scale - and what the data reveals about consumer scanning behaviour

 

Speakers

Andrew Lucchesi
Digital Innovation & New Business Lead, Pelliconi

2:15 PM

Craft Is Dead, Long Live Craft

  • What the craft boom of 2010–2020 actually was — and why it couldn't last
  • How one farm-based brewery survived by moving across categories: beer, tonic, gin, and soft drinks
  • Where the creative energy went — and what "craft" means in 2026
  • The shift from passion-driven to structure-driven: what it costs and why it's necessary
  • What small producers see that large ones miss — and vice versa
  • The opportunity hiding in the correction

Speakers

Erik Sahlin
Founder, Sahlins Brugghus

2:45 PM

Montelektro: DIGITAL FACTORY PORTAL – Make Data Make Sense

  • A digital factory platform where production data truly comes together.
  • Collect, organize, and prepare all process data — from machines, sensors and control systems — for advanced analytics and optimization.
  • Real-time insights into all stages of production, from raw material intake until the bottled beer

 

Speakers

Arno Ružička
Project Manager, Montelektro

3 PM

Heineken Spain’s Roadmap to Become 100% Renewable Energy in Production

  • HEINEKEN Spain has become the first major brewer to use exclusively renewable electricity and thermal energy in our brewing processes in Spain since December 2025
  • HEINEKEN Spain is also the first company within the HEINEKEN Group worldwide to achieve this
  • Together with partners, we have mobilised more than €81 million to decarbonise our production by boosting renewable energy generation in Spain
  • Heineken®, Cruzcampo, Amstel and El Águila are the first beer brands to be brewed using 100% renewable energy in Spain

 

Speakers

Consuelo Carmona
Sustainability Specialist, Heineken Spain

3:30 PM

Adapting to A Changing World: Doing More with Less

  • Identifying the right levers to reach sustainable and cost-effective production
  • Doing more with less through the right technology: ultrasonic bottle washing
  • Doing more with less through a smart concept: counter-flow pasteurisation
  • Leveraging data to identify quick-wins

 

Speakers

Lorenzo Caselotti
Product Manager – Can & Glass Lines, Sidel S.P.A.

2 PM

Small Cap, Big Impact

  • Innovative closures designed for performance, consistency, and branding
  • Material and design choices that support sustainability goals
  • Reliable supply and quality control to keep packaging running smoothly

Senior representative, Ecocaps

2:15 PM

Decoding Flavour in Beer with AI: Insights from the Consumer Perspective

  • Flavour as a Core Driver of Innovation: Flavour is emerging as a primary lever for differentiation and growth, shaping product development, premiumisation, and brand identity
  • Cross-cultural Flavour Influence: ingredients and taste preferences from different cultures inspiring new and hybrid beer experiences
  • Cross-category Flavour Transfer: Flavour innovation is increasingly influenced by adjacent categories (e.g., cocktails, coffee, desserts), enabling brewers to borrow, adapt, and reinterpret familiar taste cues in beer
  • Emotions, Occasions, and Flavour: Evoking comfort, excitement, nostalgia, or indulgence, while leveraging context and occasions, driving consumer preference and loyalty

 

 

Speakers

Jose Garcia
Director of Growth, Ai Palette

2:45 PM

Comac: Filling Faster, Wasting Less

  • High-efficiency canning & bottling lines built for uptime and quick changeovers
  • Hygienic design that protects beer quality from tank to package
  • Scalable automation and data features to cut losses and boost OEE

Senior representative, COMAC

3 PM

AI and Disruptions to The Future of Work

  • Key trends impacting workforces and workplaces
  • What does the future of work look like?
  • What industries will be most affected?
  • Strategies for companies to adapt and thrive in the future of work

 

Speakers

Amna Mujahid
Senior Analyst, Strategic Intelligence, GlobalData

3:30 PM

Reserved for Viking Malt

Senior representative, Viking Malt

7:30 AM

Registration and Networking

8 AM

The Burning Platform Is Ablaze. The Structural Shifts the Industry Must Confront To Survive

  • 3 separate fires beneath the industry's feet

- Volume decline - the industry faces significant headwinds e.g. moderation, changes in socialising, macro-economic pressure

- Threats from non traditional players e.g. Coca-Cola and PepsiCo?

- GLP - 1 - Is it the single biggest threat to beer and cider consumption in our lifetime?

  • Which flame is burning hottest under YOUR business right now and how must the industry adapt to thrive?

Join this expert-led, peer-to-peer deep-dive session to hear from those in the know. Take back to your business an understanding of what it takes to succeed and lessons learned from those who have been there, done that.

 

Delegates must pre-register interest prior to the day of the event.

HOSTED BY: William Blackett, Director of Consulting, GlobalData

Speakers

William Blackett
Director of Consulting, GlobalData

8:50 AM

Chairman’s Opening Remarks

Speakers

Kevin Baker
Head of Global Beer & Cider Research – GlobalData

Opening Keynote: Damm: 150 Years Adapting to Evolving Consumer Preferences

  • 150 years innovating in beer to continuously refine offerings
  • Extending the breath of the portfolio to complement the beverage offering
  • Creating a full ecosystem to enrich consumer and customer experience
  • The future ahead for a Family-owned mid-size brewer in a distressed category

 

 

Speakers

Ramon Agenjo Bosch
Great-grandson of the founder of Damm Board Member and Secretary of the Damm Group, Managing Trustee of the Damm Foundation President of Barcelona Global

9:30 AM

Smarter Choices, Not Less Drinking – Top Trends in Beer

  • Drinking is becoming more intentional, modular, and occasion-led
  • Consumers are willing to pay more—but only when value is clearly earned
  • Cross-cultural flavors are characterizing everyday discovery, not just occasional experimentation
  • Functionality is entering alcoholic beverages incrementally, led by acceptable and low-risk claims

 

 

Speakers

Kevin Baker
Head of Global Beer & Cider Research – GlobalData

10 AM

Pallets That Arrive Perfect

  • End-of-line packaging: strapping, wrapping, and load containment solutions
  • Reduce transport damage while optimizing material use and cost per pallet
  • Automation options to increase throughput and improve workplace safety

 

Speakers

Thomas Cypryk
Product Manager EMEA, Signode

10:30 AM

Dragons’ Den

60 second solution provider introduction.

10:50 AM

Morning Refreshments and Networking

11:20 AM

Keynote: Quality as a Key Competitive Lever

Sharing our perspective on how it drives differentiation and long-term value in the beer industry.

Speakers

Ingrid Vico Díaz
Head of Third-Party Manufacturers and Brewing Culture, Mahou San Miguel

11:50 AM

Breweries Under Pressure: Turning Energy into a Competitive Advantage

Speakers

Sebastian Rieger
Director Commercial Steering & Marketing, E.On

12:10 PM

Premiumisation: Elevating Beer Offerings Through Strategic Branding

  • Develop premium product lines with unique selling points
  • Enhance packaging and presentation for premium appeal
  • Target niche markets with tailored marketing campaigns

 

 

Speakers

Beate Haimerl-Neubauer
Senior Vice President Strategy, König Ludwig International

12:40 PM

Investing in a resilient Beer Industry: Improving Profitability by Delivering on Sustainability

  • How to invest in solutions that improve both emissions performance and long-term profitability without a single large capex decision
  • Being the brewery that controls its energy profile, and therefore its future, in a world of volatile fuel markets, tightening regulation, and sustainability-linked finance

 

 

Speakers

Eveliina Paljärvi
Industry Lead, Food and Beverage, Adven

1 PM

Lunch & Networking Break

2 PM

Gas Power You Can Trust

  • High-performance compression solutions for CO₂ and industrial gases
  • Designed for reliability, efficiency, and long service life in demanding operations
  • Support for recovery, reuse, and smarter gas management strategies

Senior representative, ABC Compressors

2:15 PM

Enhancing Consumer Experience: Innovative marketing strategies for on and off trade

  • Personalize marketing efforts to resonate with target audiences
  • Utilize digital tools to enhance customer interactions
  • Create immersive brand experiences through events and activations

2:45 PM

CO₂ Under Control

  • CO₂ recovery and reuse solutions tailored for breweries
  • Improve safety and monitoring with smart control and detection systems
  • Reduce CO₂ purchasing, stabilize supply, and lower environmental impact

Senior representative, LogiCo2

3 PM

Building Brand Loyalty: Crafting Effective Pricing and Promotional Strategies

  • Develop loyalty programs that reward repeat customers
  • Foster emotional connections through storytelling
  • Utilize data analytics to understand and predict consumer behavior

Speakers

Barny Butterfield
Owner, Sandford Orchards

3:30 PM

Ingredients That Differentiate: Flavor, Performance & Consistency

  • Delivering standout flavor and aroma with dependable lot-to-lot consistency
  • Helping brewers solve technical challenges: stability, shelf life, foam, haze, and mouthfeel
  • Trend-forward innovation: NA/low-alc solutions, natural flavors, and new ingredient formats for faster R&D and scale-up

3:45 PM

Afternoon Refreshments and Networking

4:15 PM

Redefining CO₂ Compression: A New Standard for Breweries

  • How breweries can get more value from recovered CO₂
  • Hidden inefficiencies in current CO₂ recovery systems
  • Introducing New ECOO: a new approach to CO₂ compression
  • Reducing energy consumption and CO₂ losses
  • Driving sustainability and cost efficiency in brewing operations

Speakers

Carlos Martin
General Manager, ABC COMPRESSORS

Panel Discussion – Health Consciousness in Brewing: Integrating Wellness Trends into Product Lines

  • Explore low-calorie and functional beverage options
  • Collaborate with health experts for product development
  • Communicate health benefits effectively to consumers

 

Speakers

Mike Bagshaw
Owner and Founder, I.T.S
Chris Hannaway
Co-Founder, Infinite Session & Brisk Lager
Kevin Baker
Head of Global Beer & Cider Research – GlobalData

5:05 PM

Beyond “good enough”: How to make no alcohol beer taste like a brand, not a compromise

  • Why no alcohol beer keeps growing, and where taste still holds it back
  • What consumers expect from no alcohol beer, and why “close enough” isn’t enough
  • Key attributes (aroma, taste, mouthfeel, body) and how they balance to create an optimal sensory experience
  • What does success look like? A look at real European no alcohol beer sensory profiles
  • Co-creating taste solutions that transform a no alcohol beer base into a product with signature sensory cues that consumers associate with your brand

 

Speakers

Amadeu Bernaus
RD&A Senior Technologist, Kerry Group

5:20 PM

Keynote: The Economics of Beer: Understanding Market Trends and Value Creation

  • Understand market dynamics and pricing strategies
  • Analyse cost structures and optimize operations
  • Explore new revenue streams and partnerships

 

Speakers

Pavlína Kalousová
Chief Corporate Affairs Officer, Asahi Europe & International

Chairman’s Closing Remarks

Speakers

Kevin Baker
Head of Global Beer & Cider Research – GlobalData

6 PM

Drinks Welcome Address

Speakers

Davy Rosseel
Global Key Account Manager, Resilux Group

6:10 PM

Drinks Reception Sponsored by Resilux

Streams

Stream one

STREAM A: BEST PRACTICE

Stream two

STREAM B: TECHNOLOGY AND INNOVATION

1:20 PM

White Claw Shore Club Loyalty Program: Building Growth Through Digital First Engagement

  • Why digital first touchpoints are now critical to building meaningful brand loyalty
  • Solving the hardest problem in beer: finding and knowing your consumer beyond point of sale
  • Turning loyalty into a growth engine

 

Speakers

Zelia Clare
Senior Director Global Digital Operations - Mark Anthony Brands

1:50 PM

How Important is the Compressed

  • Air Quality in The Beer Industry
  • Energy Sobriety: minimize carbon footprint
  • How can piston compressors save energy in your production?
  • OILFREE air: We do not compromise on quality

Speakers

Laurent Teughels
Area Sales Manager, AF Compressors

2:05 PM

Decoding Flavour in Beer with AI: Insights from the Consumer Perspective

  • Flavour as a Core Driver of Innovation: Flavour is emerging as a primary lever for differentiation and growth, shaping product development, premiumisation, and brand identity
  • Cross-cultural Flavour Influence: ingredients and taste preferences from different cultures inspiring new and hybrid beer experiences
  • Cross-category Flavour Transfer: Flavour innovation is increasingly influenced by adjacent categories (e.g., cocktails, coffee, desserts), enabling brewers to borrow, adapt, and reinterpret familiar taste cues in beer
  • Emotions, Occasions, and Flavour: Evoking comfort, excitement, nostalgia, or indulgence, while leveraging context and occasions, driving consumer preference and loyalty

 

Speakers

Amna Mujahid
Senior Analyst, Strategic Intelligence, GlobalData

2:35 PM

The Digital Brewery: Exploring the Concept of Digital Twins and AI In Manufacturing

  • Develop digital twins for virtual process simulations
  • Use AI for predictive maintenance and efficiency
  • Integrate IoT devices for seamless operations

8 AM

Registration and Networking

9 AM

Chairman’s Opening Remarks

Speakers

Kevin Baker
Head of Global Beer & Cider Research – GlobalData

9:10 AM

Opening Keynote: Exploring the Rise of Low and No Alcohol Beverages

  • The golden age of choice for consumers
  • Championing the hospitality sector as a vital hub for social connection
  • Elevating the future drinks demand
  • Educating consumers on the no and low vs other beverage categories

 

 

Speakers

Luke White
General Manager, Damm 1876 UK

9:40 AM

Pallets That Arrive Perfect

  • End-of-line packaging: strapping, wrapping, and load containment solutions
  • Reduce transport damage while optimizing material use and cost per pallet
  • Automation options to increase throughput and improve workplace safety

Speakers

Thomas Cypryk
Product Manager EMEA, Signode

10 AM

HEINEKEN Spain: Digitalization & AI To Become the Best Connected Brewer

  • At HEINEKEN Spain, we use data and AI to become the best connected brewer—putting technology and AI at the service of people, better decisions, and sustainable growth
  • We have the leading eB2B platform and the right data foundation in place to enable growth rapidly with AI
  • The platform, known as Eazle, has consolidated itself in Spain as the leading B2B digital platform for hospitality, with more than 32,000 connected customers
  • Spain is among HEINEKEN’s most advanced markets globally in the adoption of data and AI driven capabilities

Speakers

Janina Vriesekoop
Digital & Technology Director, HEINEKEN España

10:30 AM

Morning Refreshments and Networking

11 AM

Roundtable Discussions

Interactive roundtable sessions offer a unique opportunity to come together with your peers to share best practice and develop solutions to critical challenges facing the industry as a whole. Hosted by industry experts and each focused on a single issue, roundtables are an exciting, interactive way to build your personal network and learn from the experience and expertise of others. 

Each roundtable session lasts for 40 minutes and delegates may attend up to 2 roundtables.

ROUNDTABLE 1: From Trade Spend to True Growth: Rethinking Promotion Strategy in Food & Beverage

Trade promotions represent one of the largest investments in food and beverage. Yet they remain among the least optimized, and many manufacturers still struggle to connect trade spend to profitable growth. Siloed data and limited visibility often lead to overspending on underperforming promotions while missing high-impact opportunities.

This discussion will explore how leading F&B organizations are transforming trade promotion management from a reactive process into a strategic growth lever. We’ll examine how real-time visibility, cross-functional alignment and predictive insights help manufacturers improve ROI and align promotional strategy with broader business goals. Attendees will gain practical insight into how modern TPM approaches help teams protect their margins in an increasingly competitive market.

Roundtable hosted by INFOR

 

ROUNDTABLE 2: Hosted by Tubing Food

Session 1

Drafting 0.0 Beer: Navigating Shifting Consumer Habits in Horeca

  • How health-conscious trends are reshaping the beer industry
  • Alcohol-Free Beer’s strategic role in the new HORECA landscape
  • Is draught the ultimate standard for alcohol-free beer sales?
  • Technical evolution: Engineering the perfect 0.0 pour

Toine Walraven, Commercial Director, Tubing Food

Session 2

Recyclability and Product Circularity in Horeca

  • Navigating the regulatory horizon: Current and upcoming frameworks
  • The Current Landscape: Where we stand today
  • Unlocking circularity in draught systems: Challenges and opportunities
  • The power of partnership: Collaborative strategies for a circular economy

Ivan Roca Brunet, CEO, Tubing Food

 

ROUNDTABLE 3: NPD: From Consumer Insight to Successful Launch

  • Consumer-driven innovation: turning insights into real opportunities
  • Smarter segmentation: identifying high-value targets
  • Maximizing product launch success rate: what makes the difference

Fosca Vezzulli, Sensory scientist, Vinhood

Veronica Martinelli, Key Account Manager, Vinhood

Speakers

Toine Walraven
Commercial Director, Tubing Food
Ivan Roca Brunet
CEO, Tubing Food

12:20 PM

Lunch and Networking

1:20 PM

Case study: North Bar

Speakers

John Gyngell
Founder, North Bar

1:50 PM

Next-Gen Maturation: Precision Ageing for Consistent, Premium Results

  • Faster, more controllable maturation and finishing while protecting flavor integrity
  • Consistency at scale: dialing in oak/wood influence and reducing batch-to-batch variation
  • Innovation opportunities: limited editions, barrel-style profiles, and new product development without traditional barrel constraints

2:05 PM

Fireside Chat: Prime Time – Brewing for the Modern Lifestyle

Speakers

Harvey Armstrong
Co-founder and CEO, Prime Time Beer

2:50 PM

Afternoon Refreshments and Networking

3:20 PM

Keynote: Innovations Driving MOVE Estrella Galicia Digital

  • What is MOVE Estrella Galicia Digital?
  • What role does it play within Hijos de Rivera Group?
  • What is changing in consumer behavior that makes solutions like this relevant now?
  • What macro trends are driving this opportunity?

Speakers

JJ Delgado
General Manager, MOVE Estrella Galicia Digital

3:50 PM

Chairman’s Closing Remarks

Speakers

Kevin Baker
Head of Global Beer & Cider Research – GlobalData

4 PM

End of Conference

Speakers

Select a speaker to learn more

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Ramon Agenjo Bosch
Great-grandson of the founder of Damm Board Member and Secretary of the Damm Group, Managing Trustee of the Damm Foundation President of Barcelona Global

Ramon Agenjo Bosch (Barcelona, 1957) is a board member and Secretary of the Board of Directors of Damm, Chairman of Grupo Cacaolat since 2022, and a board member of several Damm group companies. The great-grandson of Damm’s founder, Joseph Damm, his professional career has been developed primarily within the brewing group for more than four decades.

He holds degrees in Economics and in Business Administration and Management from the Abat Oliba University, as well as a diploma in Business Studies from the Universitat Politècnica de Catalunya. He also holds several postgraduate qualifications and the title of Commercial Expert (Perito Mercantil) from the University of Barcelona.

Agenjo is also Trustee-Director of the Damm Foundation and Chairman of the Estrella de Levante Foundation—which channel the company’s patronage and philanthropic initiatives in the cultural, sporting, and social spheres—as well as Chairman of Club de Fútbol Damm; Pickle Pro Tour, a national pickleball circuit; Barcelona Global, with which he has been associated since the organization’s inception; and the Ramon Llull ETHOS Chair. He also serves as First Vice President of the Fundació Orfeó Català – Palau de la Música Catalana. In addition, he is Treasurer of the Catalan Academy of Gastronomy and Nutrition and is a member of the boards of trustees of the country’s leading cultural, educational, and social institutions.

Session Details:

Opening Keynote: Damm: 150 Years Adapting to Evolving Consumer Preferences

2026-04-29, 9:00 AM

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Luke White
General Manager, Damm 1876 UK

Appointed Managing Director of Damm UK in October 2024, Luke White brings extensive knowledge of the UK beer industry and a proven track record in building high-performing teams. He leads the strategic, operational and commercial direction of the business, driving growth across the branded portfolio that includes Estrella Damm, Damm Lemon, Victoria Malaga and Complot, while ensuring strong customer relationships, building a sustainable co-packing business and championing the hospitality industry.

Luke began his career in hospitality at 16 before moving into tourism marketing and sales, later joining AB InBev. During a decade with its UK arm, Budweiser Brewing Group, he progressed through the business running multiple commercial functions and growth projects, demonstrating expertise in leading and coaching ambitious commercial teams.

At Damm UK, he has overseen the final development of its Bedford Eagle Brewery site, secured exclusive UK distribution for Kirin Ichiban and Northern Monk, and led the global-first launch of Estrella Damm 0.0% in the UK. Focused on sustainable growth, Luke aims to double UK output and further establish Estrella Damm as the super premium Spanish lager of choice in an increasingly competitive market.

Session Details:

Opening Keynote: Exploring the Rise of Low and No Alcohol Beverages

2026-04-30, 9:10 AM

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Ingrid Vico Díaz
Head of Third-Party Manufacturers and Brewing Culture, Mahou San Miguel

Session Details:

Keynote: Quality as a Key Competitive Lever

2026-04-29, 11:20 AM

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Pavlína Kalousová
Chief Corporate Affairs Officer, Asahi Europe & International

Session Details:

Keynote: The Economics of Beer: Understanding Market Trends and Value Creation

2026-04-29, 5:20 PM

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Janina Vriesekoop
Digital & Technology Director, HEINEKEN España

Janina Vriesekoop leads end-to-end digital, technology and data capabilities within HEINEKEN España—helping teams make better decisions and accelerate growth with data and AI. She brings international experience from senior D&T leadership roles in HEINEKEN Malaysia and earlier innovation and digital roles in HEINEKEN Netherlands, with a consistent focus on execution, scalable platforms, and measurable outcomes. She is the Director of Digital & Technology at HEINEKEN Spain since December 2023.

Session Details:

HEINEKEN Spain: Digitalization & AI To Become the Best Connected Brewer

2026-04-30, 10:00 AM

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Consuelo Carmona
Sustainability Specialist, Heineken Spain

Conselo has over 16 years of experience across production, energy efficiency, water management, and R&D&I. She began her career at Abengoa and joined HEINEKEN España in 2008, where she has held various roles within the Supply Chain area, including Packaging & Engineering Manager at the Seville and Jaén breweries. She has also gained international experience as part of the Global team, supporting the Energy & Water agenda across Europe, and in Greece (Thessaloniki). Her most recent role was Sustainability Manager Supply Chain at HEINEKEN España, before joining the Corporate Affairs area, where she currently supports the Sustainability Strategy across the entire value chain as Technical Sustainability Lead and Head of the Water Strategy. She holds a degree in Industrial Engineering and a Master’s degree in Energy Efficiency in Industry and Renewable Energy from the University of Seville.

Session Details:

Heineken Spain’s Roadmap to Become 100% Renewable Energy in Production

2026-04-29, 3:00 PM

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JJ Delgado
General Manager, MOVE Estrella Galicia Digital

JJ Delgado is a digital strategy and innovation leader, currently serving as General Manager of MOVE (Hijos de Rivera / Estrella Galicia), where he drives new business models across eCommerce, AI, and at-home consumption. He has led global initiatives at companies such as Amazon, including the largest international sales day in the company’s history. A cum laude PhD in digital economy and member of the Royal European Academy of Doctors, he combines strategic vision, technology, and consumer psychology to help companies and leaders become truly irreplaceable in the age of artificial intelligence.

Session Details:

Keynote: Innovations Driving MOVE Estrella Galicia Digital

2026-04-30, 3:20 PM

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Harvey Armstrong
Co-founder and CEO, Prime Time Beer

Session Details:

Fireside Chat: Prime Time – Brewing for the Modern Lifestyle

2026-04-30, 2:05 PM

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Beate Haimerl-Neubauer
Senior Vice President Strategy, König Ludwig International

M.A. degreefor Philology

Qualified marketing expert (CCI)

Freudenberg Group

Business Administration

Product Manager Vileda

Marketing Manager Elefanten Schuh

 

Since 2000 in beer industry at König Ludwig International, a Trademark Holding for Royal Bavarian Beer Brands.

Heading the new division set up for commercializing the trademarks in a licensepartnership model in international markets.

Focus on new markets, international marketing, brand steering and brand management.

Session Details:

Premiumisation: Elevating Beer Offerings Through Strategic Branding

2026-04-29, 12:10 PM

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Chris Hannaway
Co-Founder, Infinite Session & Brisk Lager

Brothers Tom & Chris Hannaway founded Infinite Session, an alcohol-free beer brand, in London in 2017. As alcohol drinkers, they were looking for lower-strength beer options that actually tasted like beer they found in their favourite pubs and bars in East London.

Since launching, Infinite Session has sold millions of cans of their flagship IPA beer, in many countries around the world, and won several awards, including in alcoholic beer categories, with their core team of two.  Infinite Session has recently launched Brisk, a low calorie & 3.3% ABV Light Lager brand.

Session Details:

Panel Discussion – Health Consciousness in Brewing: Integrating Wellness Trends into Product Lines

2026-04-29, 4:35 PM

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Zelia Clare
Senior Director Global Digital Operations - Mark Anthony Brands

Session Details:

White Claw Shore Club Loyalty Program: Building Growth Through Digital First Engagement

2026-04-30, 1:20 PM

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William Blackett
Director of Consulting, GlobalData

Will Blackett brings over 25 years of Drinks, Retail and Foodservice experience to GlobalData. Prior to joining GlobalData, Will worked clientside at Sainsbury's, McDonald's and Heineken, working in various innovation, brand and commercial roles. Will also has extensive consultancy experience, leading a global vertical at Dunnhumby and heading the Consumer division of Savanta, a full-service insight agency, where he partnered with some of the world's largest drinks companies.

Session Details:

The Burning Platform Is Ablaze. The Structural Shifts the Industry Must Confront To Survive

2026-04-29, 8:00 AM

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Kevin Baker
Head of Global Beer & Cider Research – GlobalData

Session Details:

Chairman’s Opening Remarks

2026-04-29, 8:50 AM

Session Details:

Smarter Choices, Not Less Drinking – Top Trends in Beer

2026-04-29, 9:30 AM

Session Details:

Chairman’s Opening Remarks

2026-04-30, 9:00 AM

Session Details:

Chairman’s Closing Remarks

2026-04-30, 3:50 PM

Session Details:

Panel Discussion – Health Consciousness in Brewing: Integrating Wellness Trends into Product Lines

2026-04-29, 4:35 PM

Session Details:

Chairman’s Closing Remarks

2026-04-29, 5:50 PM

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Jose Garcia
Director of Growth, Ai Palette

Jose Garcia is a Growth Director at Ai Palette, focused on enabling CPG companies to accelerate innovation through data-driven, AI-powered solutions. With a strong passion for helping brands succeed in an increasingly dynamic consumer landscape, he works with leading CPG companies to modernise how they identify opportunities, develop products, and bring innovations to market.

With a strong track record of driving impact across global brands, Jose has supported organisations in transforming their innovation and go-to-market capabilities at scale. At Ai Palette, he is responsible for building and sustaining strategic relationships with many of the largest players across the CPG space, such as Diageo, Mondelez, Suntory, and Nestlé, ensuring they continuously derive value from AI-led consumer insights and remain competitive in a fast-evolving market.

Session Details:

Decoding Flavour in Beer with AI: Insights from the Consumer Perspective

2026-04-29, 2:15 PM

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Erik Sahlin
Founder, Sahlins Brugghus

Erik Sahlin is the founder and owner of Sahlins Brygghus AB, a craft beverage company built on a family farm in Borlänge, Sweden. Over the past decade he has grown it from a single beer brand into a multi-category operation spanning tonic water, gin, RTDs, beer, and soft drinks — roughly 1,000 hectolitres annually across six brands, with one permanent member of staff and no outside investors.

Before brewing, Erik spent years working across four continents as a photographer for Hilton International and TUI Nordic, trained in hotel management at Crowne Plaza in China, and holds a Bachelor's degree in Communications. He speaks four languages and gets by in several more.

He has spoken on craft beer and beverage strategy at conferences including the International Beer Strategies Conference (Barcelona, London, Rome), the VLB International Craft Brewing Conference (Berlin), and the European MicroBrew Symposium (Nuremberg).

Session Details:

Craft Is Dead, Long Live Craft

2026-04-29, 2:15 PM

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Barny Butterfield
Owner, Sandford Orchards

Barny started making cider in 2002 and it wasn’t long before he outgrew the shed resulting in Sandford Orchards moving into The Cider Works in Crediton,one of the oldest working cider mills in the country. A true believer in the history of cider making, Sandford Orchards believes Sander has a huge potential to grow as a delight for the modern cider drinker of today. A firm advocate of traditional cider making methods but experimental with innovation especially in new fermentations.

Session Details:

Building Brand Loyalty: Crafting Effective Pricing and Promotional Strategies

2026-04-29, 3:00 PM

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Thomas Cypryk
Product Manager EMEA, Signode

Session Details:

Pallets That Arrive Perfect

2026-04-30, 9:40 AM

Session Details:

Pallets That Arrive Perfect

2026-04-29, 10:00 AM

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Eveliina Paljärvi
Industry Lead, Food and Beverage, Adven

Eveliina Paljärvi is Industry Lead for Food and Beverage at Adven, a leading energy partner and investor in sustainable energy and utilities infrastructure. In her role, she works with companies across the food and beverage sector to develop and implement low-carbon and resource-efficient energy solutions.

Eveliina focuses on building long-term partnerships where Adven invests in and operates energy and utilities infrastructure, enabling producers to improve energy and water efficiency and reduce emissions without large upfront investments. She holds a Master’s degree in Economics and Business Administration and is passionate about advancing practical solutions that support the industry’s sustainability and competitiveness.

Session Details:

Investing in a resilient Beer Industry: Improving Profitability by Delivering on Sustainability

2026-04-29, 12:40 PM

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Amna Mujahid
Senior Analyst, Strategic Intelligence, GlobalData

Amna Mujahid is a Senior Analyst in GlobalData’s Strategic Intelligence team advising clients on the impacts of emerging technologies, macroeconomic trends, and key industry issues. Her core areas of expertise include demographics, aging populations, supply chain disruptions, AI, the future of work, and the creator economy. Amna has an undergraduate degree in English Language and Literature from the University of Oxford.

Session Details:

AI and Disruptions to The Future of Work

2026-04-29, 3:00 PM

Session Details:

Decoding Flavour in Beer with AI: Insights from the Consumer Perspective

2026-04-30, 2:05 PM

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Sebastian Rieger
Director Commercial Steering & Marketing, E.On

Session Details:

Breweries Under Pressure: Turning Energy into a Competitive Advantage

2026-04-29, 11:50 AM

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Davy Rosseel
Global Key Account Manager, Resilux Group

Davy Rosseel is Global Key Account Manager at Resilux Group and experienced in business development PET preforms and bottles. With his strong focus in Dairy and Plant Based Drinks Resilux can offer true sustainable packaging solutions for valuable and innovative food and drinks opportunities.

Session Details:

Drinks Welcome Address

2026-04-29, 6:00 PM

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Lorenzo Caselotti
Product Manager – Can & Glass Lines, Sidel S.P.A.

Lorenzo Caselotti is a Product Manager – Can & Glass Lines at Sidel S.P.A., based in Parma (Italy), within the Can & Glass Solutions Portfolio Management organisation.

Lorenzo is graduated as an Engineer from the University Politecnico Di Milano, one of Europe’s leading technical universities. With more than 15 years of experience in Sidel Group in different roles related to Project Management (Global Key Account Lead Project Manager, Senior Project Manager) and Business Development for the beer market.

Lorenzo’s background in managing complex packaging-line projects and supporting global beer key accounts helps breweries reduce time-to-market. His experience translating technical requirements into clear commercial offers and smooth project execution supports brewers’ needs understanding to evaluate the most relevant solutions. Having worked closely with international brewers, he understands the operational constraints of high-speed production, quality requirements, sustainable and flexible production, and the need for reliable line ramp-up and after-sales support.

To know more about Lorenzo: https://www.linkedin.com/in/lorenzocaselotti/

Session Details:

Adapting to A Changing World: Doing More with Less

2026-04-29, 3:30 PM

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Mike Bagshaw
Owner and Founder, I.T.S

Owner and Founder of UK-based natural flavour manufacturer, I.T.S. Mike is an experienced flavour innovator who has spent over 25 years in the food and beverage industry. With a background in science and food ingredients, he then founded I.T.S. in 2009. Building it up from his kitchen table to the international flavour business it is today. Mike remains proudly independent and always passionate about creating market-leading natural flavours for the food and beverage market. Mike spends his days exploring the food and drink industry, playing rugby and brewing beer.

Session Details:

Panel Discussion – Health Consciousness in Brewing: Integrating Wellness Trends into Product Lines

2026-04-29, 4:35 PM

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Laurent Teughels
Area Sales Manager, AF Compressors

Session Details:

How Important is the Compressed

2026-04-30, 1:50 PM

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Andrew Lucchesi
Digital Innovation & New Business Lead, Pelliconi

Andrew Lucchesi is an international business development and innovation professional who leads Digital Innovation & New Business at Pelliconi, one of the world's largest producers of bottle closures, headquartered in Bologna, Italy. His current focus is on the development and go-to-market strategy for P-Code, Pelliconi's connected packaging platform, which enables beverage brands to activate unique QR-coded closures for consumer engagement, traceability, anti-counterfeiting and sustainability communication. Andrew works with global brands to design and scale digital activation programmes starting from their packaging.

Session Details:

From Closure to Connection: Turning Every Bottle Closure into a Connected Asset

2026-04-29, 2:00 PM

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Alvaro Jurado del Corral
Sales & Business Development Director, Rieusset / Gerosa Group

Alvaro Jurado is Sales & Business Development Director at Rieusset, part of Gerosa Group. With a background combining industrial operations and commercial leadership, he brings a broad perspective on how manufacturing expertise, innovation and customer focus create long-term value in packaging.

In this session, he will share Rieusset’s journey from its origins in 1870 to its position today as a trusted partner for beer brands seeking quality, reliability and continuous progress.

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Toine Walraven
Commercial Director, Tubing Food

Toine Walraven is an accomplished sales executive with over a decade of leadership experience in international markets. Currently serving as the Commercial Director at Tubing Food, Toine has been a driving force within the company for more than six years, previously holding the role of Senior Key Account Manager. His extensive background includes previous strategic roles such as Regional Sales Manager for Asia and Sales Manager. With a proven track record in commercial strategy and business development, Toine brings valuable expertise in navigating complex global markets and leading high-performing sales teams.

Session Details:

Roundtable Discussions

2026-04-30, 11:00 AM

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Ivan Roca Brunet
CEO, Tubing Food

Ivan Roca Brunet is a seasoned executive leader with over 25 years of experience driving growth and operational excellence across international industrial sectors. Currently the CEO of Tubing Food, Ivan, spearheads the company’s strategic vision and global operations. His extensive career includes high-level leadership roles such as CEO of Repeats Group - Iberia, General Manager of CELO Industry Europe, and Business Unit Director at ARaymond Network. An alumnus of the prestigious IESE Business School, Ivan combines deep technical expertise in engineering and sales with a transformative leadership style, making him a prominent figure in industrial management and business scalability.

Session Details:

Roundtable Discussions

2026-04-30, 11:00 AM

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Carlos Martin
General Manager, ABC COMPRESSORS

Carlos Martín is the General Manager of ABC Compressors, a leading international company specialized in compressor solutions. Since joining the company in 2008, he has played a key role in driving the company’s growth, expanding its global presence, and strengthening its position as a trusted partner within the industry.

He brings extensive experience in international business development, strategic management, and industrial operations. Prior to joining ABC Compressors, he served as International Director at IKOR Group for more than 12 years, where he was responsible for developing international markets and leading global business initiatives. He also gained valuable experience as a Consultant at the Technology Center Ikerlan, contributing to innovation and organizational development projects.

Carlos Martín has a strong academic background. He holds a degree in Industrial Engineering from the University of Navarra, completed studies in Engineering and Business at Sheffield Hallam University, and later earned an MBA from the Polytechnic University of Madrid.

Session Details:

Redefining CO₂ Compression: A New Standard for Breweries

2026-04-29, 4:15 PM

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Amadeu Bernaus
RD&A Senior Technologist, Kerry Group

BSc Food Science and Technology - Autonomous University of Barcelona

MSc Food Technology - product design - Wageningen University and Research

RD&A Senior Technologist - Kerry Group

Session Details:

Beyond “good enough”: How to make no alcohol beer taste like a brand, not a compromise

2026-04-29, 5:05 PM

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Plan Your Visit

Venue

InterContinental Barcelona

Avenida de Rius i Taulet, 1-3, 08004 Barcelona, Spain

Accomodation

The discounted room rate is no longer available. For the best current rates, please visit the hotel's official website for the best available rates.

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Brewery Tour

If you’re already signed up to attend the 28th Annual International Beer and Cider Strategies Conference, then there is an opportunity to be taken behind the scenes of one of the most iconic breweries.

Join us in Barcelona a day earlier and join of one the Brewery tour sessions.

Tuesday 28th April 2026 | Estrella Damm Brewery

  •  Guided brewery tour
  •  Learn about the brewing process and history of Estrella Damm
  •  Exclusive tasting session of freshly brewed beer

There are limited spaces available for the this. If you would like to attend, please RSVP to Cynthia.Wodu@arena-international.com or register via the form by clicking register now.*

 

*please note the Brewery Tour comes at an additional cost to the main conference, and tickets can only be purchased for this if you are also attending the conference – these are not for individual sale.

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SPONSORSHIP ENQUIRIES

Ben Gemmell

Head of Consumer Portfolio

+(44) 207 661 8841

SPEAKER ENQUIRIES

Alfred Mani

Conference Producer

+44 (0)20 4540 7582

MARKETING ENQUIRIES

Amy King

Senior Marketing Executive

Sponsorship Enquiries

To enquire about sponsorship opportunities for the conference, please contact:

Ben Gemmell

Head of Consumer Portfolio


+(44) 207 661 8841

Speaker Enquiries

To enquire about speaking opportunities for the conference, please contact:

Alfred Mani

Conference Producer


+44 (0)20 4540 7582