Just Drinks presents: The 25th Annual International Beer Strategies Conference 2023

The Just Drinks' The 25th Annual International Beer Strategies Conference is proud to welcome back attendees from some of the biggest breweries in the world alongside key craft brewers together for our 25th anniversary!

  • Berlin, Germany
  • Ticketed

Why attend?

WHAT TO EXPECT FOR 2023?

The Just Drinks’ International Beer Strategies Conference is the ultimate go-to event for international beer leaders

300+

Attendees to meet each year

20+

Exhibitors to meet each year

25+

Speakers

70%

Attendees at Director+ level

300+

Attendees to meet each year

20+

Exhibitors to meet each year

25+

Speakers

70%

Attendees at Director+ level

International Beer Strategies Conference 2019

The Just Drinks’ International Beer Strategies Conference is the ultimate go-to event for international beer leaders

2022 Agenda

  • 6 Oct 2022
  • 7 Oct 2022
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Streams

Stream one

Stream A

Stream two

Stream B

8 AM

Registration and refreshments

8:45 AM

Chair’s opening remarks

Speakers

9 AM

Keynote Address: Cheers to diversity in beer!

  • Exploring diversity in the beer industry through the eyes of a craft brewer
  • Using beer as a unifier and a driver of diversity
  • Implementing diversity and inclusion policies and understanding the beer industry’s responsibility

Speakers

9:30 AM

Time to transform beer into a liquid business

  • Digital Draught to enable the new Consumer Engagement
  • New Consumer Experience redesigns business model
  • Smart Asset Management to finance strategic investments

Speakers

10 AM

Keynote Address: Envisioning a greener brewing industry for a brighter future

  • What more can brewers and supply chains do to reduce its environmental impact and contribute to a greener planet?
  • Embedding sustainability into innovation and leveraging environmentally friendly initiatives
  • Exploring the most feasible solutions for carbon zero brewing, from lowering the water to implementing solar panels
  • Adopting a climate-friendly strategy to meet government targets and customer expectations
  • Is it possible to make craft brewing entirely sustainable and how do we ensure that we are not greenwashing?

Speakers

10:30 AM

Where grain meets grape

  • The rise of beer-wine fusion drinks defies neat categorisation
  • Brewers and winemakers are creating cross-over brands, blending the science
  • We explore the technical challenges and the infinitive taste possibilities
  • Beer-wine hybrids offer consumers the nuanced complexities of wine, the approachability and innovative nature of craft brewing, and the sustainability lessons of local sourcing

Speakers

11 AM

Morning refreshments and networking

11:36 AM

Panel Discussion: Non-alcoholic brewing: New technologies and big opportunities

  • Looking at the continued boom in non-alcoholic beer options and experiences including the growth in draft
  • Offering expert insight on brewing great-tasting organic non-alcoholic beer and navigating keg hygiene and regulation requirements when brewing
  • Examining the future predictions for 0.0% beer, as well as the split between non-alcoholic only brands and the top players expanding their market
  • What’s next for product innovation and technology implementation within the low and no alcohol segment?

Speakers

12:20 PM

Catching up on cannabis: What’s next for the industry and infused drinks?

  • Crash course on the 2022 cannabis market and emphasising new form factors and consumer preferences
  • Status checks on global legalization including the US, Europe, and improvements to the Canadian model
  • Deep Dive on Cannabis Beverages; how has the category matured and what challenges still exist in product development and manufacturing.
  • Discussing the future of on-premises cannabis consumption

Speakers

12:50 PM

Networking lunch

1:50 PM

Product Innovation and Diversification

Chaired by Simon Puckey, Director of Consulting GlobalData

Speakers

2 PM

Combining traditional authentic history and innovation: Delving into the Trappist brewery

  • Exploring innovation in the Trappist from the advanced wheat portfolio, no and low and water purifications
  • Highlighting the importance of history and experience in brewing; what can we learn from Trappist brewing?
  • Looking to future innovation opportunities for the Trappist brewery

Speakers

2:30 PM

Tackling the climate change: Saving energy, water and packaging material for your production lines

  • Sidel sustainability journey to contribute to your targets
  • Energy, water and material savings across the production line
  • Disruptive sustainable innovations in our equipment portfolio

Speakers

2:45 PM

Case Study: Are functional beers the next stage of evolution in the beer market for modern health-conscious consumers?

  • Presenting a case study of the world’s first functional protein non-alcoholic beer brand
  • Leveraging patented technology to make functional nutrition delicious, natural non-alcoholic beer
  • Aligning joyful beer characteristics with health-consciousness to cater beer to new target groups and consumption occasions
  • Generating added value along the supply chain by adapting beer products based on consumer needs

Speakers

3:15 PM

Afternoon refreshments and networking

3:45 PM

Panel Discussion: What is the future of the on-trade?

  • Highlighting the important balance between on-trade and off-trade
  • Navigating generational drinking and looking to a diverse on-trade product range
  • Investigating the impact of brand and consumer attitudes in the on-trade versus the off-trade
  • Looking back; how did we survive in the pandemic when one sales channel completely closed?
  • Presenting predictions for 2023 and beyond

Speakers

4:15 PM

Accelerating brand love: How to win over consumers

  • This session covers a case study on branding in the brewer world.
  • Highlighting where brand loves come from and the importance of brand integrity. In order to meet consumer desire for honest communication.

Speakers

4:45 PM

European consumer attitudes and behaviours towards alcohol consumption

  • In this talk we will present the results of an online survey carried out in September 2022
  • The survey was launched in the UK, Germany and France targeted to individuals aged 18 to 45 Over 400 responses for each country were collected including alcohol consumption, moderation, occasion, mood and preference
  • The main points of the study will be summarized to give an overall picture of the current trends present

Speakers

5:15 PM

Drinks reception hosted by Sweegen

11:35 AM

Interactive Chat: How to create an international portfolio for growth?

  • Overcoming logistical and regulatory hurdles when getting beer around the globe
  • Understanding production design for multiple markets and navigating key points for global expansion
  • Highlighting the importance of discussing regulatory implications and forming partnerships early in the product design process
  • Making accurate claims that engage customers while protecting your brand
  • Bringing the technical and legal communities together across the entire portfolio

Speakers

12:20 PM

The next step for Hard Seltzers: Breaking into Europe

  • Examining the regions where Hard Seltzers are gaining traction and looking at the potential for expansion
  • Where and why are Hard Seltzers not selling well, and how do regulatory ingredient requirements affect this?
  • Understanding the significance of telling the story and increasing awareness of Hard Seltzers
  • Does the European market grasp the concept yet?
  • Is It the next generation of Seltzers that will take off in Europe?

Speakers

1 PM

Networking lunch

1:45 PM

Emerging Markets and Growth Opportunities

Chaired by Kevin Baker, Global Beer & Cider Research Manager, GlobalData

Speakers

2 PM

Case Study: The future of non-alcoholic beer cocktails

  • Combing 0% beer into cocktails to expand to a wider audience pool
  • Creating exclusive, cutting-edge cocktails by combining unique ingredients with a non-alcoholic beer
  • Recognising the non-alcoholic market’s commercial and creative prospects
  • What will the future of innovation in no-and-low beer cocktails look like?

Speakers

2:30 PM

How storing high gravity beer and changing the point of debrewing can benefit the bottom line

  • Just-in-Time and On-demand brewing – late product differentiation and inline blending of beer
  • How to double BBT capacity in one simple step
  • How to increase filling degree on BBT’s and reduce the number of fillings
  • More than 95% reduction of energy consumption for process valves

Speakers

2:45 PM

A case study of the German market for market diversification and international expansion

  • How can German beer brands distinguish themselves on the global stage? Is it possible to stand out in a crowded marketplace?
  • Presenting a case study of a partnership with a vegetable farmer and a brewery to create innovative next level experience craft beer
  • How can brewers keep their profits in check while also expanding internationally in the face of rising costs?
  • Navigating the distribution and building a sustainable brand experience in foreign markets

Speakers

3:15 PM

Afternoon refreshments and networking

Streams

Stream one

Stream A

Stream two

Stream B

7:30 AM

Registration and refreshments

8:15 AM

Chair’s opening remarks

8:30 AM

Keynote Address: Inflation and invasions: How can brewers remain resilient in challenging times?

  • Responding to the increased costs of fundamental ingredients and components
  • Examining methods for lowering increased pricing and considering alternative options
  • Developing effective techniques to address the ripple effect of the pandemic and recent world events
  • Dissecting the future of inflation and communicating this with key customers

Speakers

9 AM

Innovation On tap: Great customer experience and the art of digital transformation

  • Superior customer experience: THE driver of market disruption
  • Marketplace business models: the next big move to gain a competitive edge?
  • How big brands really approach digitising their routes-to-market
  • How top-notch digital technology helps FMCG companies to realise their digital ambition

Speakers

9:30 AM

Panel Discussion: Getting creative in craft and crafting cultural appreciation

  • With so many options available to consumers, what can craft brewers do to survive?
  • Has the industry evolved into brand designers rather than brewers?
  • Is investing in and focusing on equipment the way to go when it comes to scaling up?
  • Is focusing on an experience the best way to stand out?
  • What role will craft play in mergers and acquisitions in the future?

Speakers

10:30 AM

Interactive roundtable discussions

Join us for a morning of interactive discussion and debate. This is your opportunity to select your area of interest and engage with fellow experts in the area. Topics for discussion:

  • Topic 1 – What is the future of low and no? Simon Puckey – Director of Consulting – GlobalData
  • Topic 2 – How can the industry digitally transform? Joost Samyn, Celli Group Region Business Director Western Europe, Middle East And Africa ,Celli
  • Topic 3– How can brewers ensure they are meeting consumer needs? Kevin Baker – Director of Alcoholic Beverages – GlobalData

11:30 AM

Morning refreshments and networking

Marketing and Distribution Strategies

Chaired by Kevin Baker, Global Beer & Cider Research Manager, GlobalData

Speakers

12 PM

Brand Purpose in Action: Unleashing two communication cases

Showcasing a Super Bock case study on:

  • Color neck labels: How can we as an industry help customers socialise through Beer?
  • Christmas Brew: Leveraging the beer category during key moments & occasions

Speakers

12:30 PM

Competitive growth strategies in beer: Diversifying distribution and sales

  • Using the shift to digital and direct to consumer in the pandemic to amplify market growth
  • Presenting growth strategies from new product launches, partnerships and collaborations to augment consumer bases and enhance market reach
  • Looking to brewery software to monitor all aspects of your brewery from beer production to the taproom
  • Developing strategies to ensure differentiation and future readability

Speakers

1 PM

Networking lunch

2 PM

The covid effect: How the pandemic diversified breweries

  • Demonstrating how the pandemic was approached by innovation
  • A case study of product innovation ranging from coffee-inspired beer to CBD soda is presented
  • Using consumer behavior patterns drive innovation including the rise in health-conscious consumers

Speakers

2:30 PM

Women in beer fireside chat

  • How can we attract more female employees to the brewery world?
  • Why do we need to show people what options there are in beer, and what they look like?
  • What can the industry forecast for the future and how can we ensure diversity is within this?

Speakers

3 PM

For the love of beer: Learning from ever-changing consumer consumption

  • Responding more quickly to changing consumer behaviours and navigating current trends affecting beer consumption
  • Understanding consumer demands across generations and nations
  • Utilizing consumer attitudes to open new growth opportunities and increase revenue
  • Navigating consumer reactions to price increases and inflation

3:30 PM

Chairs closing remarks

3:40 PM

Afternoon refreshments

4:10 PM

Conference close

Innovation and Digital

Chaired by Simon Puckey, Director of Consulting GlobalData

Speakers

12 PM

Purpose, planet, portfolio, innovation: A snapshot of the Italian beer market

  • Presenting a case study of the Italian business environment
  • Exploring Asahi’s new legacy strategy transition from profit to purpose
  • Navigating sustainability strategies and highlighting innovative blockchain technology to track this

Speakers

12:30 PM

Bringing innovation into action: Getting products to market in record time

This case study will present techniques for successfully bringing product innovation to market. Investigating a novel concept generation model and advanced innovation calendar that will allow new products to reach the market in record speed. Investigating the significance of following industry leaders and displaying a combination business model.

Speakers

1 PM

Networking lunch

2022 Speakers

Select a speaker to learn more

Back
ROB FINK
Founder, Big Drop Brewing

In 2016 Rob Fink founded the world’s first company to focus entirely on brewing Non-Alcoholic craft beer – Big Drop Brewing Co. As a lawyer with zero brewing experience, he teamed-up with an experimental brewer (Johnny Clayton from Wild Beer) and applied left-field fermenting techniques that meant no alcohol needed to be extracted from the end product to meet the required maximum 0.5% ABV. Less than 4 years later he is selling over 1 million bottles of 0.5% ABV beer annually around the world (eg Tesco in the UK, LCBO in Canada, Systembolaget in Sweden, Alco in Finland, NTUC Finest in Singapore etc). His beers have picked up 26 major international beer awards including twice being judged the ‘World’s Best’ at the World Beer Awards, Gold at the US Open Beer Championship and, the ‘Holy Grail’ of any non-alcoholic drink, winning medals against full-strength rivals in blind tastings. In 2019 Rob was a keynote at the Brewers of Europe Forum and the International Beer Strategies conference.

Session Details:

Panel Discussion: What is the future of the on-trade?

2023-10-10, 3:45 PM

Session Details:

Panel Discussion: Non-alcoholic brewing: New technologies and big opportunities

2023-10-10, 11:36 AM

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FRANCESCA BELLUCCI
Global Sustainability Director, Sidel

Francesca Bellucci is the Global Sustainability Director, her role focuses on making sure Sustainability is on top of the agenda for Equipment, Services and Packaging development. She is also in charge of Sustainability communication inside and outside the company. Francesca joined Sidel in 2019 after 20 years of experience in Marketing and Market Research with P&G, where she led brands like Max Factor and Pringles and managed the Direct to Consumer Marketing team. She also gained a direct customer facing experience from her experience leading the Shopper Marketing team. Francesca holds a degree in Physics from La Sapienza University of Rome.

Session Details:

Tackling the climate change: Saving energy, water and packaging material for your production lines

2023-10-10, 2:30 PM

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ERIK SAHLIN
Founder, Sahlins Brugghus

Erik is the Director of Operations at Sahlins Brygghus is the most innovative craft beverage producer in Sweden with an expressive portfolio of premium brands and products. Our mission is to bring beautiful and innovative products to discerning drinkers and curious consumers.

Session Details:

Panel Discussion: Getting creative in craft and crafting cultural appreciation

2023-10-11, 9:30 AM

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DENIS CLIFFORD
Chief Customer Officer, Virto Commerce

Session Details:

Innovation On tap: Great customer experience and the art of digital transformation

2023-10-11, 9:00 AM

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TOMMASO BONCIANI
Business Development Manager, AEB Next - Beverage Innovation, AEB Group

Tommaso is an industrial biotechnologist with a PhD from the University Modena and Reggio Emilia where he researched intraspecific hybridization to produce novel winemaking yeast strains. After several years of research into the practical aspects of biotransformation, including aroma and flavour development, in alcohol, lactic or acetic fermentations, and a string of peer-reviewed papers behind him, he joined the AEB Group, in 2017. The focus of his responsibilities today is leading AEB’s NEXT business unit to drive eco-biotechnologies in cross-category beverage innovation. These include new ready-to-drink (RTD) alcohol beverages with enhanced taste, novel fermented drinks, and functional RTDs, as well as low and no alcohol, less sugar, and fewer calorie variants.

Session Details:

Where grain meets grape

2023-10-10, 10:30 AM

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Simon Puckey
Director of Consulting - Consumer GlobalData

Session Details:

Innovation and Digital

2023-10-11, 11:45 AM

Session Details:

Product Innovation and Diversification

2023-10-10, 1:50 PM

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ADRIAN KLIE
CEO Germany, BrewDog GmbH

Session Details:

Keynote Address: Envisioning a greener brewing industry for a brighter future

2023-10-10, 10:00 AM

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MARCUS THIEME
Chief Operating Officer, BRLO

With over 16 years’ experience in various executive positions at Mast-Jägermeister, Marcus Thieme now brings a wealth of experience that fits perfectly with BRLO aspirations and ambitious expansion plans. The focus of his responsibilities are to drive growth in key international markets pushing the company forward into strong positions supported by his strategical decisions and strong background in sales and marketing.

Session Details:

A case study of the German market for market diversification and international expansion

2023-10-10, 2:45 PM

Session Details:

Panel Discussion: Getting creative in craft and crafting cultural appreciation

2023-10-11, 9:30 AM

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MIKE BAGSHAW
Founder , I.T.S.

Session Details:

Panel Discussion: Non-alcoholic brewing: New technologies and big opportunities

2023-10-10, 11:36 AM

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LUKE BOASE
Founder, Lucky Saint

Session Details:

Panel Discussion: Non-alcoholic brewing: New technologies and big opportunities

2023-10-10, 11:36 AM

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BRUNO ALBUQUERQUE
Marketing Director, Super Bock Group

Session Details:

Brand Purpose in Action: Unleashing two communication cases

2023-10-11, 12:00 PM

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TOM HUTCHINGS
Managing Director, Brew By Numbers

Session Details:

The covid effect: How the pandemic diversified breweries

2023-10-11, 2:00 PM

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JACOB BILLE CARLSEN
Head Brewer, Bryghuset Møn

Session Details:

Panel Discussion: Non-alcoholic brewing: New technologies and big opportunities

2023-10-10, 11:36 AM

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PRINZ LUITPOLD VON BAYERN
PRESIDENT , KÖNIG LUDWIG INTERNATIONAL GmbH & Co.KG

Session Details:

Keynote Address: Inflation and invasions: How can brewers remain resilient in challenging times?

2023-10-11, 8:30 AM

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BRANKA SLAVESKA
Commercial Director, Diageo

Session Details:

Competitive growth strategies in beer: Diversifying distribution and sales

2023-10-11, 12:30 PM

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DIETER LAUWERS
Head Of Export , De Koningshoeven Brewery

Session Details:

Combining traditional authentic history and innovation: Delving into the Trappist brewery

2023-10-10, 2:00 PM

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KOEN MORSHUIS
CEO, United Dutch Breweries

Session Details:

Bringing innovation into action: Getting products to market in record time

2023-10-11, 12:30 PM

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ENRICO GALASSO
President & CEO , Birra Peroni

Session Details:

Purpose, planet, portfolio, innovation: A snapshot of the Italian beer market

2023-10-11, 12:00 PM

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MICHAELA APPELBEE-MIEDL
Innovation And Technology Director , Anheuser-Busch Inbev

Michaela holds a Dipl.-Ing. degree Brewing and Beverage Technology from the Technical University of Munich, Weihenstephan and a PhD in Brewing from Heriot Watt University, Scotland. Michaela is finalizing her EMBA Master thesis “Exploring success factors of Women in Leadership”. She received the Institute of Brewing and Distilling ‘Young Brewer of the Year Award’ in 2008 and the ‘IBD Cambridge Prize’ in 2010 for “outstanding academic achievements in brewing science”. Following internships and academic exchange programs at UC Davis (USA), Griffith University and Carlton United Breweries (Australia) Michaela commenced her brewing industry career in the UK with Molson-Coors as Innovation Manager and then as Supply Chain lead for the Molson-Coors International business. In 2011 she joined SABMiller to lead the regional technical Innovation agenda in Europe. In 2016 Michaela joined AB-InBev as Global Director leading the technology development for non-alcoholic beer and beverages, by-product valorization and various start-ups within the AB-InBev business. Since July 2020 Michaela leads the AB-InBev Zone Innovation and Technology Center with responsibility for product, process, and packaging optimization and innovation for beer and beyond beer in Europe. Since 2015 Michaela is the Chair of the IBD International Section and has developed the IBD Masterclass format to provide trusted knowledge to IBD members across Europe

Session Details:

Interactive Chat: How to create an international portfolio for growth?

2023-10-10, 11:35 AM

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KATY LEE
CEO & Founder, Sunday's Hard Seltzer

Session Details:

The next step for Hard Seltzers: Breaking into Europe

2023-10-10, 12:20 PM

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TRISTAN BRUEMMER
Founder & CMO , JoyBräu

Session Details:

Case Study: Are functional beers the next stage of evolution in the beer market for modern health-conscious consumers?

2023-10-10, 2:45 PM

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DR JAVIER GOMEZ-LOPEZ
EMEA Sensory Manager, Sweegen

Session Details:

European consumer attitudes and behaviours towards alcohol consumption

2023-10-10, 4:45 PM

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BARNY BUTTERFIELD
Owner, Sandford Orchards

Barny started making cider in 2002 and it wasn’t long before he outgrew the shed resulting in Sandford Orchards moving into The Cider Works in Crediton,one of the oldest working cider mills in the country. A true believer in the history of cider making, Sandford Orchards believes Sander has a huge potential to grow as a delight for the modern cider drinker of today. A firm advocate of traditional cider making methods but experimental with innovation especially in new fermentations.

Session Details:

Panel Discussion: Getting creative in craft and crafting cultural appreciation

2023-10-11, 9:30 AM

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PETER ESPERSEN
CEO And Founder, HYDRACT

Peter Espersen is CEO and the founder of HYDRACT in Denmark Peter has a background as a bachelor of mechanical engineering with extensive experience from the OEM industry. He is the inventor and entrepreneur behind the development of the patented water hydraulic HYDRACT process valve, which is a sustainable alternative to traditional process valves powered by compressed air.

Session Details:

How storing high gravity beer and changing the point of debrewing can benefit the bottom line

2023-10-10, 2:30 PM

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PAUL WEAVER
Head Of Cannabis , The Boston Beer Company

Session Details:

Catching up on cannabis: What’s next for the industry and infused drinks?

2023-10-10, 12:20 PM

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MARIUS HORBAČAUSKAS
CEO, Volfas Engelman

Session Details:

Accelerating brand love: How to win over consumers

2023-10-10, 4:15 PM

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EUGENIO MURARO
Founder & CEO, MeMento

With over 15 years of Sales & Marketing experience, in 2017, as a result of an innovative project awarded by MBA Executive of the MIP Politecnico di Milano, Eugenio launches MeMento, the first Mediterranean Distilled Non-Alcoholic Blend designed to be mixed in cocktails. Eugenio is an active member of the Low and No ABV community, and with his brand participates as a speaker to the mist influential world industry summits.

Session Details:

Case Study: The future of non-alcoholic beer cocktails

2023-10-10, 2:00 PM

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JOHNNY JOHNSON
Founder, UNLTD.

Session Details:

Panel Discussion: What is the future of the on-trade?

2023-10-10, 3:45 PM

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JOOST SAMYN
Celli Group Region Business Director Western Europe, Middle East And Africa , Celli

Joost Samyn, Belgian, joined Celli Group in April 2021 after 30 years’ experience within the draught beer business. Since January 2022 he is the Regional Business Director WeMeA and in charge of the different branches in Germany, France, and Spain. Together with a great team he’s trying to grow the draught drinks market for beer and also for non-alcoholic drinks and water in the area.

Session Details:

Time to transform beer into a liquid business

2023-10-10, 9:30 AM

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KEVIN BAKER
Director Of Alcoholic Beverages , GlobalData

Session Details:

Chair’s opening remarks

2023-10-10, 8:45 AM

Session Details:

Emerging Markets and Growth Opportunities

2023-10-10, 1:45 PM

Session Details:

Marketing and Distribution Strategies

2023-10-11, 11:46 AM

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ERIC OTTAWAY
CEO, Brooklyn Brewery

Session Details:

Keynote Address: Cheers to diversity in beer!

2023-10-10, 9:00 AM

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KATH DUNBAR
Global Director Science And Regulatory Affairs, Anheuser-Busch Inbev

Session Details:

Interactive Chat: How to create an international portfolio for growth?

2023-10-10, 11:35 AM

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FRANCESCA MORBIDELLI
Co-Founder & Beer Writer , PintaMedicea

Session Details:

Women in beer fireside chat

2023-10-11, 2:30 PM

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