Just Drinks presents: The 25th Annual International Beer Strategies Conference 2023

The Just Drinks' The 25th Annual International Beer Strategies Conference is proud to welcome back attendees from some of the biggest breweries in the world alongside key craft brewers together for our 25th anniversary!

10 - 12

October

2023
  • Melia Berlin, Germany
  • Ticketed
  • Why attend?
  • Agenda
  • Speakers
  • Plan Your Visit
  • Sponsors
  • Media Centre
  • Why partner?
  • Resources
  • Contact Us

Featured Speakers

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Adrian Klie​

CEO Germany, BrewDog GmbH

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Martina Schmidt​

Group Innovation Director, Asahi Europe & International

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Luitpold Prinz von Bayern​

Chairman of the Bavarian Family Entrepreneurs / Managing Partner of König Ludwig International

Prince Luitpold of Bavaria, born in 1951 in Leutstetten Castle, not far from Lake Starnberg, is the great-grandson of the last Bavarian King Ludwig III. At the age of 25, Prince Luitpold took over the management of the traditional brewery at Schloss Kaltenberg.

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Alison Falconer​

Global Planning Director, Guinness and Beer at Diageo

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    2023 Sponsors Include

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    Company Information

    Alfa Laval is active in the areas of Energy, Marine, and Food & Water, offering expertise, products, and services to a wide range of industries in some 100 countries. The company is committed to optimizing processes, creating responsible growth, and driving progress – supporting customers achieve their business goals and sustainability targets.

    Company Website

    To learn more , please visit our website - www.alfalaval.com

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    Company Information

    As a pioneer in developing material handling solutions for the use of Post Consumer Material (PCR), we’re always striving to do our best in pushing forward to deliver on circular economy:  Developing and manufacturing tailor-made circular product solutions that are made from 100% recycled plastics, 100% Recyclable at the end of their life cycle, and reduce CO2 emissions lower than wood.

    That’s why, we develop and design our products smartly with their whole life cycle in mind: We turn recycled materials into innovative, value-adding products with a superior economic and ecological footprint. We know how important it is for our clients to embed circularity in their sustainability strategy. Not only because they want to minimize their impact on the environment, but also because conserving resources and unlock inefficiencies in the supply chain means improving their operational cost structure.
    Discover our 5-step circular offer for beverage pallets

    Company Website

    To learn more , please visit our website - http://cabka-ips.com/

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    Company Information

    Labels for spirits are unique in their need for high-quality decorations and unique embellishments – no matter the size of the run. CCL Label is committed to delivering excellence in printing and service for all customers whether large or small.

    Quality is never sacrificed: state-of-the-art technology and equipment guarantee the highest quality of label production.

    Service is priority: CCL offers a strong customer service, building partnerships that last a lifetime.

    Company Website

    To learn more , please visit our website - www.ccllabel.com

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    Company Information

    Glass Technology Services Ltd is a leading provider of independent advice and support to the global glass packaging supply chain including raw material suppliers, glass manufacturers, drink brands and recycling processors. Services include analysis and testing, quality assessment, training, technical and environmental consultancy, supplier audits, R&D and new product development.

    Company Website

    To learn more , please visit our website - https://www.glass-ts.com/

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    Company Information

    Hillebrand Gori is the leading Global Service Provider in the forwarding, transport and end-to-end logistics of alcoholic and non-alcoholic beverages with a specialization in Beer, Wines and Spirits.

    Over 25,000 companies in the beverage industry, big and small, trust Hillebrand Gori as preferred supplier of global supply chain solutions. Through its global network, Hillebrand Gori manages the movement of any quantity from a single bottle to bulk, raw material or packaging, from all origins to all destinations, across all modalities.

    Hillebrand Gori is part of Deutche Post DHL since March 2022.

    Company Website

    To learn more , please visit our website - www.hillebrandgori.com

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      Why attend?

      The Just Drinks’ The 25th Annual International Beer Strategies Conference is proud to welcome back attendees from some of the biggest breweries in the world alongside key craft brewers together for our 25th anniversary!

      The two-day event will include an exciting brewery tour, special case studies, beer samples, and unrivalled networking opportunities. Attendees can expect to receive a comprehensive understanding of current trends and innovation, as well as the chance to explore and discuss key challenges.

      This year’s speakers include industry leaders such as Brewdog, Asahi, AB InBev, Diageo, and The Boston Beer Company, as well as some of the most exciting new and emerging companies such as Lucky Saints, JoyBräu, Big Drop Brewing Co, and many more.

      Don’t miss out on this exclusive event – take a look below to see who will be attending…. 

      Celebrations starts in…

      WHAT TO EXPECT FOR 2023?

      The Just Drinks’ International Beer Strategies Conference is the ultimate go-to event for international beer leaders

      300+

      Attendees to meet each year

      		20+

      Exhibitors to meet each year

      		25+

      Speakers

      		70%

      Attendees at Director+ level
      300+

      Attendees to meet each year

      		20+

      Exhibitors to meet each year
      25+

      Speakers

      		70%

      Attendees at Director+ level

      Testimonials

      International Beer Strategies Conference 2019

      The Just Drinks’ International Beer Strategies Conference is the ultimate go-to event for international beer leaders

      Agenda

      • 10 Oct 2023
      • 11 Oct 2023
      • 12 Oct 2023
      Expand All

      Streams

      Stream one

      Marketing & Growth

      Stream two

      Emerging Trends in No & Low

      8 AM

      Registration and refreshments

      8:45 AM

      Chair’s opening remarks

      Speakers

      9 AM

      Keynote Making Beer Future Fit for Smaller & Midsized Beer Brands

      • Family enterprise – the German success model
      • Breweries in the hands by SME vs. global players
      • Identifying the differences of their
      • ethical, social and economic responsibilities
      • Exploring the importance of brands in family steered enterprises
      • Challenges, risks and advantages

      Speakers

      9:30 AM

      Marrying Flavour with Format

      • Finding new ways to bring beer to the world to modernise the industry
      • Looking at new consumer experiences to create a model that can reach a wider audience
      • Understanding the consumer to create format options that cater to new-age needs

      10 AM

      The Birth of the 4th Category: The Rise of Flavours

      • Understanding the growing demands for RTD adult beverages to cash in on newly appearing categories
      • Identifying the factors behind drinking trends that spread from the US globally and the role that hard seltzer plays
      • Exploring developments in flavour innovation and RTD presentation to tap into the convenient drinking occasion

      Speakers

      10:30 AM

      Beer Unleashed: Embracing Consumer Trends and Shaping Future Consumption

      • Navigating consumer behaviours and trends in the ever-Changing beer industry landscape to understand where to focus and pivot
      • Unveiling the diverse palates across the globe to understand consumer demands across generations and borders
      • Harnessing consumer attitudes as a compass for uncovering untapped growth opportunities and leveraging consumer insights to drive product innovation, marketing strategies, and expand market reach
      • Navigating consumer reactions to price increases and inflation

      Speakers

      11 AM

      Morning refreshments and networking

      11:30 AM

      Beer & Society 2030 Progression

      • Understanding Diageo’s commitments on Sustainability, Positive Drinking and Equality to help reshape our beer business and make it fit for the future.
      • Spotting unique opportunities for market growth to tap into prosperous trends
      • Creating unique beer brands for for the future

      Speakers

      12 PM

      Hear about the sustainability credentials of glass packaging and the opportunities to further improvement

      • Learn about the hot topics relating to sustainable design, recycled content, recyclability, and rightweighting
      • What are the future technology options that can be utilised to meet net zero targets.

      Speakers

      12:30 PM

      Super Bock Sky: the first refreshing light Beer in Portugal

      • How Super Bock adapts Portfolio Strategy to consumer needs;
      • How Innovation process helped to speed up this launched;
      • Feedback and Learnings for the future

      Speakers

      1 PM

      Networking lunch

      2 PM

      The ‘New Macro Supercycle’: What it means for the beer industry

       

      ·       A rare turning point for the world economy is nigh

      ·       A higher-pressure economy will mean stronger consumer purchasing power

      ·       But the drivers of this hotter demand – demography, climate, geopolitics – will also squeeze margins amid higher and more volatile inflation

      ·       Key mitigators are concentration in local markets and smart product/brand portfolio balance

       

      Speakers

      2:30 PM

      Sustainable Brewing Practices: The Rise of the Gypsy Brewery

      • Discussing the importance of sustainability with each brand to identify the areas of green focus to prioiritise
      • Exploring innovative approaches to reducing water usage and carbon emissions
      • Sharing best practices for sourcing local and sustainable ingredients for a greener brewing industry

      Reserved for Bar. On

      2:45 PM

      Brewing Success: Navigating International Markets and Building a Strong Brand Identity

      • Exploring strategies to expand into international markets
      • Identifying the importance of developing a strong brand DNA that aligns with the brewery’s values, visions and target market
      • Exploring the role of brand messaging and values in capturing new market share and reconnecting with lost consumers
      • Aligning brand values with the evolving consumer mindset

      Speakers

      3:15 PM

      Afternoon refreshments and networking

      3:45 PM

      PANEL: Flavour & Flexibility From Craft Beer to Crafting a Diverse Portfolio

      • Analysing the impact of the shifting beer and beverage market across Europe to identify pockets of opportunity
      • Considering vertical integration of different beverage types to broaden your beer portfolio and overcome the challenges in craft
      • Pivoting from craft beer to new SKUs to break through the market and the glass ceiling
      • Understanding the “when” and the “why” to increase new product development to ensure budget and goals align
      • Exploring flavours to develop a diverse beer portfolio that appeals to different markets
      • Transitioning into RTDs, distilling and other beverage options to overcome the challenges in craft beer

      Speakers

      4:15 PM

      Beer, Branding and Increased Business

      • Understanding the key factors in messaging to create a brand of true integrity and strong market presence
      • Highlighting the non-negotiables when it comes to building a brand of value, integrity and consumer affinity
      • Identifying the key differences between the traditional beer brand and the “modern day” variety to understand how to speak to your ideal client
      • Building visibility through presence and by leveraging “memorability” in order to builder greater brand awareness

      Reserved for Vinhood

      4:45 PM

      PANEL: Cracking the Global Code: What Really Makes a Beer Brand Global?

      • Is it a One-Size-Fits-All? What are the essential decisions needed to successfully adapt to consumer behaviours and trends on a market-by-market basis?
      • Can we identify what the beer drinkers of today want when it comes to beer, on a global scale and how can we use the data to simplify plans to expand in beer?
      • How do we bring different cultures together through beer and what are the key indicators of “what’s next” in beer to crack the global code?
      • What does it really mean to beer brands to be a brand of the world and what does it take to get there?
      • How do you translate beer legacy across continents where beer is made locally to reduce production costs?
      • What are the challenges when it comes to taking a beer to the global stage?

      Chair: John Humphrey, Consulting Director Alcoholic Beverages, GlobalData

      Speakers

      5:30 PM

      Drinks reception

      11 AM

      Morning refreshments and networking

      11:30 AM

      How Low and No Alcohol Beers meet the needs of health-conscious consumers

      • How no and low can support consumer needs for moderation and healthy lifestyle to create a portfolio around well-being
      • How the perception of non-alcoholic beers has changed over the last 10 years and identifying the drivers (case studies from CEE markets)
      • Exploring premiumization through no and low alcohol beers to understand pricing and positioning

      Speakers

      12 PM

      A better journey for your beer – Reduce costs and CO2 emissions with beer concentrate

      • Remove pure water in beer before transportation, cut fluctuating transport cost and emissions by up to 80%
      • Profitably expand new product development and market reach through cost-effective transport of concentrated beer
      • Diminish investment barrier in non-alcoholic beer production through cost-effective global bulk transport from an existing production site

      Speakers

      12:30 PM

      PANEL: Raising the Bar: The Next Frontier for No and Low Alcohol Beer

      • The no and low boom is giving way to more adult-drinking experiences, how does this affect the beer drinking adult experience?
      • How is the growth in no and low draft expected to affect the beer industry as a whole and what can be done to share the market more effectively?
      • What are the future predictions for 0.0% beer and how do you expect the split between non-alcoholic only brands and the top players expanding their market to play out?
      • What’s next for product innovation and technology implementation within the low and no alcohol segment?

      Chair: Dean Best, Managing Editor, Just Drinks and Just Food

      Speakers

      1 PM

      Networking lunch

      2 PM

      The Canvas & The Can: The Dynamic Shifts in Beer Consumption

      • Looking at how beer consumption has shifted to understand changes and adaptations that need to be made in beer
      • Considering the shifts in consumer habits to understand the newly seen decisions being made by breweries
      • Analysing the success and challenges of the brew pub model to adapt to new consumer behaviours
      • Spotting trends across Europe when it comes to new ways to reach the beer enthusiast
      • Identifying ways beer is staying relevant through packaging and messaging to keep the consumer close to the brand

      Speakers

      2:30 PM

      Brewing for Wellness: Exploring Functional Beers as the Next Frontier for Health-Conscious Consumers

      • Exploring the intersection of beer and wellness to cater to the growing demand for healthier beverage options
      • Understanding the changing mindset of the wellness movement to understand how functional meets the health-conscious consumer’s desires and needs
      • Highlighting the variety of functional ingredients used in brewing to understand how to showcase their potential benefits
      • Enhancing the beer drinking experience with functional ingredients to provide consumers with added value beverages
      • Analysing the future of functional in beer to understand the potential challenges and opportunities that lay ahead

      Reserved for Proexes

      2:45 PM

      Brewing the future: Navigating the Non-Alcoholic Revolution in the Beer Industry

      • Exploring the current state and projected growth of no and low within the beer industry to predict consumer behaviour of the future
      • Drawing insights from the tobacco industry’s shift towards reduced-risk products to understand the direction of alcohol
      • Examining parallels between tobacco and alcohol industries and how the tobacco industry’s response to changing consumer preferences and regulations can inform strategies for the beer category
      • Preparing for the rising demand of no and low beer options to be at the forefront of the zero-movement
      • Embracing change in consumer behaviours to develop products that satisfy the new-age adult drinker

      3:15 PM

      Afternoon refreshments and networking

      Streams

      Stream one

      NPD & Innovation in Beer

      Stream two

      Strategy through Digital & Trade

      11:45 AM

      Morning refreshments and networking

      12:15 PM

      Unleashing the Power: Global Partnerships and the Beer-Sponsorship F1 Case Study

      • Leveraging global partnerships to focus on building deeper connections with consumers through sport
      • Enhancing the beer drinking occasion by creating memorable experiences through experiential marketing
      • Diving into the successful partnership between beverage brands and F1 to analyse brand visibility and reach
      • Understanding the benefits of sport in Societal “downturns” to engage and uplift communities and drive positive brand sentiment
      • Discussing emerging trends in global partnerships for beer to identify opportunity to increase consumer interaction and brand storytelling

      Speakers

      12:45 PM

      Competitive growth strategies in beer: Diversifying distribution and sales

      • Using the shift to digital and direct to consumer in the pandemic to amplify market growth
      • Presenting growth strategies from new product launches, partnerships and collaborations to augment consumer bases and enhance market reach
      • Developing strategies to ensure differentiation and future readability

      Reserved for Sidel

      1 PM

      Networking lunch

      2 PM

      Is it The End of the Brewery Dream? Strategic Business Structures from Brew to Bottle

      • Considering smart business structures to grow the brand and increase market share
      • Opening doors to different practices to make way for growth and success on smaller margins
      • Analysing strategic options to reach goals and benefit the bottom line
      • Leveraging third parties to grow and scale
      • Deciding on the best direction to take the brand without losing its legacy and consumer loyalty

      Speakers

      2:30 PM

      Reusable glass bottles: how to enter the growing market?

      • Our robust, lightweight returnable bottle is creating a sensation in this corner of Austria: following Mohrenbräu Pfiff, Mohrenbräu Spezial is now the second beer available from this brewery in the practical and exceptionally sustainable 0.33-litre lightweight glass bottle from Vetropack. It reduces the carbon footprint by as much as 25 percent
      • Different challenges bottle manufacturers face when using disposable and reusable bottles
      • Why innovations like Echovai can help manufacturers overcome technical difficulties?

      Speakers

      3 PM

      Breaking Stereotypes and Navigating New Norms

      • Collaborating with women in sports to position beer as a supporter of social events in modern times
      • Finding opportunity in the everyday to bring brand awareness and promote growth
      • Learning from branding “mishaps” and norm-breaking marketing to find pockets of opportunity
      • Ensuring beer is visible to a wider demographic to bring the drinking occasion to the modern-day beer enthusiast
      • Building a brand on the demands and desires of today’s beer drinker to promote a more sustainable and collaborative beer culture

      Speakers

      3:30 PM

      Afternoon refreshments

      8:30 AM

      Registration and refreshments

      8:50 AM

      Chair’s opening remarks

      9 AM

      Time to act – five thesis on how climate change, AI, eroding political stability, new work & social development will re-shape the beer industry!

      • 5 mega trends and 5 thesis how they will affect our industry
      • The key skills needed to master the new playing field
      • Opportunities to grab fast, making beer the spearhead of change
      • Why communication is the mega power to win

      Speakers

      9:30 AM

      From Brewery Tours to Brand-in-Hand Activations: How to Optimise the Power of in-Real-Life Experiences

      • Designing brand experiences that create behavioural change and influence future purchases
      • Leveraging consumer insights to amplify what's working and act on what's not
      • Harnessing 1st party consumer data for long-term brand growth
      • Measuring success: from one-dimensional to three-dimensional KPIs

      Speakers

      10:15 AM

      Interactive roundtable discussions

      Join us for a morning of interactive discussion and debate. This is your opportunity to select your area of interest and engage with fellow experts in the area.

      Topics for discussion:

      • Topic 1 – Is No & Low set to dominate the beer industry?
      • Topic 2 – How is beer changing in terms of trade in 2023 and beyond?
      • Topic 3 – Flavours and Function: Added value, added fun beer?

      11:45 AM

      Morning refreshments and networking

      12:15 PM

      Brewing for future generations

      • Lifting the need for and challenges in achieving circularity in the brewing industry

       

      Speakers

      12:45 PM

      Bringing innovation into action: Getting products to market in record time

      • This case study will present techniques for successfully bringing product innovation to market. Investigating a novel concept generation model and advanced innovation calendar that will allow new products to reach the market in record speed.
      • Investigating the significance of following industry leaders and displaying a combination business model.

      Reserved for Siemens

      1 PM

      Networking lunch

      2 PM

      Panel Discussion: The Collaborative Effort, Yet Contradicting Methods in Brewing a Greener Future: Unveiling Sustainable Strategies in the Beer Industry

      • What are some key sustainability initiatives that your brand has implemented and how have they positively impacted your operations?
      • In a world with limited resources and an abundance of causes, how do you decide which sustainability priorities to focus on?
      • How do you engage with and educate consumers about your sustainability efforts?
      • Are consumers really aware of the sustainability efforts behind a brand and how does marketing influence their choices over facts?
      • If every brewer does sustainability differently, how can beer collaboratively make a bigger difference?
      • What is the impact on sustainability goals when it comes to on trade and off trade and are consumers aware of the role they play in this?
      • As the beer industry continues to evolve, what emerging sustainability trends do you foresee shaping the future of the industry?

      Speakers

      2:30 PM

      Activating Ingredients in Beer

      • Focussing on beer that has added value to provide the health-conscious consumer with more
      • Creating exciting products with active ingredients to tap into new opportunities

      Reserved for Simatec

      3 PM

      Is Beer Anti-Innovation? The Evolution of Trappist Brewing

      • Respecting traditions in beer without falling behind in the times to stay relevant
      • Looking at innovations and adaptations in trappist brewing to adapt to evolving consumer preferences
      • Experimenting with new styles of beer, collaborations and modern brewing technique integrations to bring more to craft
      • Spreading the word of trappist through socials and digital platforms to increase accessibility
      • Differentiating in a highly competitive market to stay relevant and profitable globally

      Speakers

      3:30 PM

      Afternoon refreshments

      4 PM

      The democratisation of craft beer

      • Taking the snobbery out of craft – why gatekeeping is bad for business.
      • Why it’s ok to simply ‘like’ great beer.
      • Does the ‘adoption of craft beer by the majors shorten the brand cycle?
      • How can craft beer co-exist alongside the mainstream – can macro and micro grow alongside each other?

       

      Speakers

      4:30 PM

      Traditional flavour vs Fun and Funky

      • What does today’s consumer really want from beer?
      • Exploring flavours in beer to create an exciting portfolio
      • Using NPD to attract the modern day drinker
      • Recognising the need to remain faithful to the classic beer flavour to stay true to category
      • Understanding the possibilities in beer to put beer back on the map

      Speakers

      5 PM

      Chair’s remarks and close of conference

      2 PM

      BEER TOUR with BrewDog Brewery, Berlin – 1st Tour – 2pm

      4 PM

      BEER TOUR with BrewDog Brewery, Berlin – 2nd Tour – 4pm

      6:30 PM

      After Party

      Celebrate 25 years of the International Beer Strategies Conference by joining us at Die Berliner Republik for drinks, refreshments and an evening of networking

      Speakers

      Select a speaker to learn more

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      Luitpold Prinz von Bayern
      Chairman of the Bavarian Family Entrepreneurs / Managing Partner of König Ludwig International

      Prince Luitpold of Bavaria, born in 1951 in Leutstetten Castle, not far from Lake Starnberg, is the great-grandson of the last Bavarian King Ludwig III. At the age of 25, Prince Luitpold took over the management of the traditional brewery at Schloss Kaltenberg.

      Session Details:

      Keynote Making Beer Future Fit for Smaller & Midsized Beer Brands

      2023-10-11, 9:00 AM

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      Adrian Klie
      CEO Germany, BrewDog GmbH

      Session Details:

      Time to act – five thesis on how climate change, AI, eroding political stability, new work & social development will re-shape the beer industry!

      2023-10-12, 9:00 AM

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      Alison Falconer
      Global Planning Director, Guinness and Beer at Diageo

      Session Details:

      Beer & Society 2030 Progression

      2023-10-11, 11:30 AM

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      Beate Neubauer
      Vice President Strategic Marketing, König Ludwig International GmbH & Co.KG

      Session Details:

      Panel Discussion: The Collaborative Effort, Yet Contradicting Methods in Brewing a Greener Future: Unveiling Sustainable Strategies in the Beer Industry

      2023-10-12, 2:00 PM

      Session Details:

      Brewing Success: Navigating International Markets and Building a Strong Brand Identity

      2023-10-11, 2:45 PM

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      Martina Schmidt
      Group Innovation Director, Asahi Europe & International
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      Zuzana Heleyová
      Group Strategy Planning and Insights Director, Asahi Europe & International

      Highly qualified marketing manager with over 17 years of work experience in the field of FMCG brand marketing, demonstrating excellent knowledge of strategic marketing, analytical skills and people management.

      Experienced in launching and building new brands, re-positioning existing brands and planning / activating the entire marketing mix. Solid knowledge of consumer insights and deep comprehension of market research tools.

      Session Details:

      How Low and No Alcohol Beers meet the needs of health-conscious consumers

      2023-10-11, 11:30 AM

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      Gareth Morgan
      Global Marketing Manager, Peroni Nastro Azzurro Partnerships

      Session Details:

      Unleashing the Power: Global Partnerships and the Beer-Sponsorship F1 Case Study

      2023-10-12, 12:15 PM

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      Marius Horbačauskas
      CEO, AB Volfas Engelman, part of Olvi Group
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      Katherina Kurz
      Founder, BRLO

      Session Details:

      Breaking Stereotypes and Navigating New Norms

      2023-10-12, 3:00 PM

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      Carlos de la Barra
      Head Brewer and Winemaker Beer 52

      Session Details:

      The Canvas & The Can: The Dynamic Shifts in Beer Consumption

      2023-10-11, 2:00 PM

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      Erik Sahlin
      Founder, Sahlins Brugghus

      Erik is the Director of Operations at Sahlins Brygghus is the most innovative craft beverage producer in Sweden with an expressive portfolio of premium brands and products. Our mission is to bring beautiful and innovative products to discerning drinkers and curious consumers.

      Session Details:

      PANEL: Flavour & Flexibility From Craft Beer to Crafting a Diverse Portfolio

      2023-10-11, 3:45 PM

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      Henrik Kihlberg
      CEO, Nils Oscar

      Session Details:

      The Canvas & The Can: The Dynamic Shifts in Beer Consumption

      2023-10-11, 2:00 PM

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      Dieter Lauwers
      Head Of Export , De Koningshoeven Brewery

      Session Details:

      Is Beer Anti-Innovation? The Evolution of Trappist Brewing

      2023-10-12, 3:00 PM

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      Ulrike Genz
      Founder, Schneeeule
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      Rob Fink
      Founder, Big Drop Brewing

      In 2016 Rob Fink founded the world’s first company to focus entirely on brewing Non-Alcoholic craft beer – Big Drop Brewing Co. As a lawyer with zero brewing experience, he teamed-up with an experimental brewer (Johnny Clayton from Wild Beer) and applied left-field fermenting techniques that meant no alcohol needed to be extracted from the end product to meet the required maximum 0.5% ABV. Less than 4 years later he is selling over 1 million bottles of 0.5% ABV beer annually around the world (eg Tesco in the UK, LCBO in Canada, Systembolaget in Sweden, Alco in Finland, NTUC Finest in Singapore etc). His beers have picked up 26 major international beer awards including twice being judged the ‘World’s Best’ at the World Beer Awards, Gold at the US Open Beer Championship and, the ‘Holy Grail’ of any non-alcoholic drink, winning medals against full-strength rivals in blind tastings. In 2019 Rob was a keynote at the Brewers of Europe Forum and the International Beer Strategies conference.

      Session Details:

      PANEL: Raising the Bar: The Next Frontier for No and Low Alcohol Beer

      2023-10-11, 12:30 PM

      Session Details:

      Is it The End of the Brewery Dream? Strategic Business Structures from Brew to Bottle

      2023-10-12, 2:00 PM

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      Jacob Bille Carlsen
      Head Brewer, Bryghuset Møn
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      Kevin Baker
      Director Of Alcoholic Beverages , GlobalData

      Session Details:

      Chair’s opening remarks

      2023-10-11, 8:45 AM

      Session Details:

      Beer Unleashed: Embracing Consumer Trends and Shaping Future Consumption

      2023-10-11, 10:30 AM

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      Mark Dempsey
      Senior Consulting Director – Global, GlobalData

      Mark brings over 20 years experience in the foodservice, retail and FMCG sectors to GlobalData.  Mark joined the GlobalData team in 2017 following 5 years living in Canada where he was an insights leader for PepsiCo and strategy consulting leader for the NPD group.   In his role at GlobalData, Mark brings bold thought-leadership to global partners across the manufacturer, retailer and distributor segments; always striving to find new ways to create growth by positively influencing shopper behaviour.

      Mark brings significant FMCG knowledge and expertise to the conference having led research around the world on topics from shopper segmentation, to category market sizing to innovation planning and the study of global best practices.

      Mark will be chairing the conference whilst sharing his views on the changing nature of next generation product offerings, the demands and expectations of today’s consumer, and the innovations and trends that will shape the future…

      Social Links:

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      James Beeson
      Deputy Editor, Just Drinks
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      Dave McCarthy
      Vice President, White Claw, Mark Anthony Brands International

      Session Details:

      PANEL: Cracking the Global Code: What Really Makes a Beer Brand Global?

      2023-10-11, 4:45 PM

      Session Details:

      The Birth of the 4th Category: The Rise of Flavours

      2023-10-11, 10:00 AM

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      John Gyngell
      Founder, North Brewing

      Session Details:

      PANEL: Flavour & Flexibility From Craft Beer to Crafting a Diverse Portfolio

      2023-10-11, 3:45 PM

      Session Details:

      The democratisation of craft beer

      2023-10-12, 4:00 PM

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      Johnny Johnson
      Founder, UNLTD.

      In 2019, Johnny Johnson decided to ditch the booze after getting fed up with the sluggish feeling he got the morning after drinking a few beers. After a couple of weeks of not drinking any alcohol he started to feel great. He was sleeping better, exercising more and his mental and physical health improved. There were no negatives. It was a revelation and one he predicted would take the world by storm. But he missed the taste of his favourite tipple, so set out and explored the world of alcohol-free beers. Not being overly impressed by the options available, he made it his mission to create a new alcohol-free beer, which not only tasted delicious and looked great but was also aligned with his new health goals. 10 months later UNLTD. Beer launched! Low calories, rich in vitamins B6 & B12, low in sugar, vegan friendly and gluten free, UNLTD. truly is 'The Beer with Benefits'.

      Session Details:

      Panel Discussion: The Collaborative Effort, Yet Contradicting Methods in Brewing a Greener Future: Unveiling Sustainable Strategies in the Beer Industry

      2023-10-12, 2:00 PM

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      Tristan Bruemmer
      Founder & CMO , JoyBräu
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      Christopher Granville
      Managing Director, Global Political & Policy Research, GlobalData.TS Lombard

      Christopher was a co-founder of what became the Emerging Markets unit of the macro research firm TS Lombard, which in 2022 was acquired by GlobalData. His EM experience was forged in Russia, where, from the 1990s onwards, he was a British diplomat and then an analyst working in Moscow-based investment banks. His banking experience combined work both for financial investors – earning him top rankings in broker surveys – and strategic investors, including advisory work on the acquisition of Russian beer brands by international strategic investors. At TS Lombard, Christopher has integrated broad geopolitical risk analysis into the firm’s macroeconomic and market strategy research.

       

      He is a regular commentator on political drivers for economies and financial markets in broadcast media and leading op-ed columns. He graduated from Oxford University, where he was also a Fellow of All Souls College.

      Session Details:

      The ‘New Macro Supercycle’: What it means for the beer industry

      2023-10-11, 2:00 PM

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      Maria Lindmark
      Revos Business Director, Alfa Laval

      An experienced and international Business Development Director with 10+ years of commercial experience with beer. Currently leading Alfa Laval’s most innovative technologies for breweries, Revos. A background in senior commercial roles in Carlsberg. Passionate about bringing beer to the right destination in the most cost effective and environmental friendly way, without compromising the consumer experience.

      Session Details:

      A better journey for your beer – Reduce costs and CO2 emissions with beer concentrate

      2023-10-11, 12:00 PM

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      Barny Butterfield
      Owner, Sandford Orchards

      Barny started making cider in 2002 and it wasn’t long before he outgrew the shed resulting in Sandford Orchards moving into The Cider Works in Crediton,one of the oldest working cider mills in the country. A true believer in the history of cider making, Sandford Orchards believes Sander has a huge potential to grow as a delight for the modern cider drinker of today. A firm advocate of traditional cider making methods but experimental with innovation especially in new fermentations.

      Session Details:

      PANEL: Flavour & Flexibility From Craft Beer to Crafting a Diverse Portfolio

      2023-10-11, 3:45 PM

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      Erich Jaquemar
      Key Account Manager for International Clients, Vetropack

      Extensive sales experience in glass industry coordinating pilot project with customer Mohrenbrauerei

      Session Details:

      Reusable glass bottles: how to enter the growing market?

      2023-10-12, 2:30 PM

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      Evan Williams
      Chief Commercial Officer, Vetrropack

      Commercial leader focused on business development and driving change

      BSc., Business Administration and Applied Psychology, University of Aston, Executive MBA, Hult (Ashridge), United Kingdom and Northern Ireland

      Session Details:

      Reusable glass bottles: how to enter the growing market?

      2023-10-12, 2:30 PM

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      Greg Klingaman
      VP, Strategy & Field Operations EMEA, AnyRoad

      Greg Klingaman is a retail and consumer sector executive with over 20 years’ experience leading business transformations and creating experiential destinations for major brands including Johnnie Walker, Tommy Hilfiger, Calvin Klein, and The Home Depot. Based in Amsterdam, he is currently VP, Strategy and Field Operations EMEA for AnyRoad, the leading experiential marketing platform. At AnyRoad he is responsible for leading their international expansion, overseeing EMEA business operations, and helping alcohol and CPG brands to optimise their experiential investments.

      In his previous role as Global Retail Director at Diageo, he architected and led Diageo’s £185M investment in Scotch whisky brand experiences, headlined by the September 2021 opening of Johnnie Walker Princes Street in Edinburgh.

      Session Details:

      From Brewery Tours to Brand-in-Hand Activations: How to Optimise the Power of in-Real-Life Experiences

      2023-10-12, 9:30 AM

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      Katy Lee
      CEO & Founder, Sunday's Hard Seltzer

      Session Details:

      PANEL: Cracking the Global Code: What Really Makes a Beer Brand Global?

      2023-10-11, 4:45 PM

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      Barbara Semlitsch
      Head of Market Intelligence

      Session Details:

      PANEL: Cracking the Global Code: What Really Makes a Beer Brand Global?

      2023-10-11, 4:45 PM

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      John Humphrey
      Consulting Director Alcoholic Beverages, GlobalData

      Session Details:

      PANEL: Cracking the Global Code: What Really Makes a Beer Brand Global?

      2023-10-11, 4:45 PM

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      Mårten Lyth
      Chief Communications Officer, Spendrups

      Session Details:

      Brewing for future generations

      2023-10-12, 12:15 PM

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      Gauthier de Biolley
      Founder & Managing Partner, Eiger Ventures

      Gauthier de Biolley is the Founder and Managing Partner of Eiger Ventures (www.EigerVentures.com), an advisory and investment firm focusing on business development and operational excellence projects in the beverages, dairy and cheese and other FMCG categories.

      Gauthier served as Global Senior Vice President External Growth at Interbrew and InBev (now AB InBev), leading the global Strategy, Business Development and M&A team and managing transactions such as the AmBev-Interbrew combination and securing acquisitions in Germany (Beck’s), Serbia and China before taking on the role of Head of Business Unit France-Netherlands-Spain-Cuba. He previously worked with Veolia Environment, the Artal Group, and as a management consultant with Genrho and Strategic Planning Associates.

      He is a non-executive Director of craft brewery Belgo (Vietnam) and Co-Chair of the Canada Belgium Committee, having served on the board of Directors of beer group EBl N.V. (active in Russia, the CIS and Central Europe) and of Sedlmayr Grund und Immobilien KGaA (München-based real estate).

      Gauthier read Law and Economics at Université Catholique de Louvain (Belgium), earned the INSEAD Certificate in Corporate Governance and attended executive courses at IMD and Stanford University.

      Session Details:

      PANEL: Cracking the Global Code: What Really Makes a Beer Brand Global?

      2023-10-11, 4:45 PM

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