Erik is the Director of Operations at Sahlins Brygghus is the most innovative craft beverage producer in Sweden with an expressive portfolio of premium brands and products. Our mission is to bring beautiful and innovative products to discerning drinkers and curious consumers.

Experienced Sales and business development manager in technology-oriented companies with ambition to grow and change . I see the big picture, and focus on the parts that are most important for achieving results. I do well when it comes to keeping employees motivated. My strength lies particularly in getting an organization to developed their offering and align sales and marketing.

Multi-Award-Winning Entrepreneur | Founding Director of Drop Bear Beer Co. | Craft Beer Marketing Judge

As Co-Founding Director of Drop Bear Beer Co., Joelle is a passionate and energetic businessperson in the alcohol free drinks industry with a passion for brand creation, international trade, and product innovation.

Established in 2019, Drop Bear Beer Co. is a multi award winning brewer of 0.5% ABV craft beers, providing game changing non alcoholic beer options across the UK, Europe, North America, Australia, and Asia.