Eco Drinks 2026 - Breakfast Deep- Dive: Greenwashing or Planet-Proofing taking place in London on Thursday 22nd January 2026 from 8am - 9am.

The theme will focus on ‘Greenwashing or Planet -proofing' with Kevin Baker, Director of Alcoholic Beverages/Head of Global Beer & Cider Research at GlobalData, sharing his own insights on authenticity, transparency and verifiability of environmental claims.

This closed-door roundtable, of 12-15 participants, brings together senior decision makers from across the beverages industry to hear from GlobalData’s research and analysis team. They will present key industry trends and predictions as surfaced through their proprietary data and intelligence reports.

This Chatham House Rule environment will also facilitate the creation of senior peer-to-peer networks and support industry benchmarking and collaboration. It includes networking opportunities with tea/coffee & pastries provided giving you the chance to meet like-minded people too.

Key topics for discussion:

- How are brands using marketing to appear sustainable?

- Examining recent greenwashing cases and lessons learned

- Genuine planet-proofing: ensuring verifiable actions that reduce environmental harm across the product's entire life cycle

Join this expert-led, peer-to-peer deep-dive session to hear from those in the know. Take back to your business an understanding of what it takes to succeed and lessons learned from those who have been there, done that.