Fillings & Coatings 2.0 – Trends and challenges within the pastry industry

How does the Schokobella range address consumer demands?

21

November

  • 10am GMT
  • Free
  • Why attend?
  • Speakers
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Why attend?

Fillings and Coatings play an important role in the pastry industry. They can be described as the key ingredient for the success of the taste of pastries and desserts. While enjoyment and quality were the main success factors in the past, consumer needs are changing nowadays. Eating means much more than just consuming food. Consumers are increasingly conscious and targeted about their consumption. This freedom of choice also differentiates the products in the pastry market.

Food-Trends provide answers to current problems in the market, they offer solutions and present meaningful alternatives. Trends therefore offer orientation, important decision-making aids and signal changes that go beyond existing needs, desires and values of consumers. What are the most important trends for fillings and coatings? How should food professionals in the pastry market react?

In this webinar, the Martin Braun-Gruppe gives you an answer to the current challenges and trends in the market and presents its Schokobella-range that integrates important trends of the pastry market. Schokobella is the worldwide used all-round solution for filling, covering, flavouring, whipping and decorating of all sorts of tartes, slices, desserts, eclairs or cookies.

About the Martin Braun-Gruppe, your global partner of indulgence:

The Martin Braun-Gruppe a member of Geschwister Oetker Beteiligungen KG, headquartered in Hanover (Germany), develops, produces and sells a full range of convenience products for the baking, confectionery and catering industries. It delivers its products to wholesalers and retailers, bakeries, pastry shops and food service and industrial companies worldwide. Today, the Martin Braun-Gruppe has more than 2,500 employees at 22 locations and is represented in all relevant sales channels with its wide range of products in more than 70 countries worldwide.

What will you learn during this webinar?

  • Understand the trends in the pastry industry especially for fillings and coatings
  • Clean and sustainable Solutions of the brand BRAUN
  • How the Schokobella-Range can fulfil different customer demands
  • Possible applications and fine pastry recipes.

Speakers

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Hakki Türeyen
Marketing Manager

With 7 years of experience in the B2B food market, Hakki Türeyen specializes in bakery and pastry. He holds a degree in Business Administration and an international Master's degree in Marketing Management. Hakki joined the Martin Braun-Gruppe in 2015, starting as a Regional Account Manager in the Sales International department. Today, he leads the filling & ice cream assortment at Martin Braun KG in Hanover, contributing significantly to their success in these essential product categories.

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Kevin Lühmann
Technical Adviser & Sales

Kevin Lühmann joined the Martin Braun-Gruppe in 2011 as a technical adviser for the brand Wolf Butterback and is for more than 12 years in charge for the technical service and sales of the brands Braun, Siebin and Cresco Italia. After becoming a Pastry Chef in 2006, he worked outside of Germany in his profession before studying to become state certified engineer of bakery technology following the degree of a Master Baker. Directly afterwards he passed the trainee program at a leading company for sourdough-technology before being back in sweet business and starting at Martin Braun KG.

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Christian Gries
Technical Adviser & Sales

With nearly 43 years in the food industry as a certified baker, pastry chef and state certified food technician Christian Gries collected world wide experience in Hotels & Resorts in Europe, South America, Australia and Luxury Cruise Lines as Trainer of bakery & Pastry Department. From 2003 he has taken several positions in research & development and as food technologist in the food industry. In June 2019 Christian Gries joined the Martin Braun-Gruppe as a Technical Adviser for the brands Braun, Siebin and Cresco Italia.

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Joachim Klein
Technical Adviser & Sales

Joachim Klein has an experience of 41 years in the food-market. He has been working for the Martin Braun-Gruppe for almost 26 years. He works at the Sales International department for 18 years and his main focus is to support international partners with product questions and recipe development of the brands Braun, Siebin and Cresco Italia.

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