Innovation in Non-Alcoholic Beverages Conference



  • Amba Hotel Marble Arch, London, UK
  • Free
  • Why attend?
  • Plan Your Visit
  • COVID 19
  • Sponsors
  • Contact Us

Why attend?


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Plan Your Visit

Amba Hotel Marble Arch, London, UK

Bryanston Street, Marylebone, United Kingdom,W1H 7EH,

You can book at our special group rate with the code HBC0291021, by contacting 0207 479 3731 or This rate is inclusive of breakfast, guests to provide credit card details on booking in order to guarantee their accommodation.

Please be aware that should you be contacted by any 3rd party housing companies that they are not affiliated with us or the hotel.



Select a sponsor to learn more

Networking Sponsors


Drinks Reception Sponsor

Session Sponsor

Spotlight Sponsor

Roundtable Sponsor


Covid-19 Safety Information

As we return to hosting physical events, we will do so safely and with the wellbeing of our teams, customers, speakers, partners, and sponsors at the centre of our decision-making.

Arena International is closely monitoring the development of COVID-19 and any potential
impact on the event. The safety of all attendees is our top priority, and we are taking the below precautionary measures which will be in place for all our events here forth. This means that when all our sponsors, exhibitors, speakers, and attendees come together to learn, network, and do business, they can do it effectively, safely and with self-assurance.

We only ask that all attendees support us by supplying the necessary contact details and
practicing good hygiene.

In response to the COVID19 pandemic, we have established a hygiene concept following the most current government regulations from Public Health England and the NHS and are working together with The Amba Hotel, London.

We are committed to adhering to these regulations and measures. Our plans & recommendations will be reviewed and amended on an ongoing basis.

Please note you are responsible for following your place of residence guidelines when travelling abroad. So please continue to check these requirements.


• It’s mandatory to supply a negative Covid-19 Test (PCR or Antigen) that has to be shown at registration. The test must not be older than 48 hours. Fully vaccinated persons are excluded from this rule but proof of vaccination is required to attend the event.
• Please note capacity will be limited to keep social distance in place and reduce the risk of
• Masks are mandatory in all indoor settings. Please always wear a mask except when eating/drinking.
• Each participant will receive a personal kit that includes a mask, hand sanitiser, gloves & wipe
at the event’ registration desk.
• We encourage you to maintain a safe distance as much as possible to minimise the risk of infection. We will have one-way systems in place and floor stickers to help attendees keep their
distance. Covid 19 Safety Information
• There are hand sanitizers located at critical locations all throughout the hotel
• Routine cleaning and sanitization are in place for higher frequented areas, such as handrails, doorknobs, restrooms, or elevator buttons.
• Please note we will be providing colour coded lanyards to all attendees which will help you
to let everyone know what level of interaction you’re comfortable with.
• AV equipment such as microphones will be constantly sanitised.
• Shared furniture/equipment (panel seating, lecterns) will be constantly sanitised


• There will be temperature checks to all attendees every morning. Attendees will be
excluded from the event if they display flu symptoms (especially respiratory signals). No
exceptions will be made.
• Seats will be spaced out in the conference rooms as much as possible.
• Gloves will be provided at food and beverage stations.
• Hand sanitisers will be in place in all food and beverage stations.
• Food and beverage will be served individually wrapped or as “Grab & Go” to avoid contact. Please note this might limit the options on what’s being offered.
• Walking around the exhibition will be allowed. Please try to keep social distance and always
wear a mask.
• Stand Collateral/Give away items: any materials should be constantly sanitized and
individually wrapped but we strongly advise all our exhibitors against it to reduce risk of infection. We will not allow any food or drink items to be given away from stands.
• Speakers in the event room will speak on the stage without wearing a mask for the duration
of the lecture, maintaining social distance from other participants.
• Following your participation at the event, we will promptly inform you of any positive cases confirmed amongst the attendees. Full details will also be shared with the hotel.