Real-world evidence needs are becoming more precise, especially as life sciences teams look to support lifecycle evidence generation, potential label expansion, regulatory-aligned evidence packages, and stronger value stories. Our previous webinar discussed how MarketScan provides a trusted claims foundation with longitudinal patient journeys, healthcare utilization, treatment patterns, and actual cost measurement across large U.S. populations.

Now, we'll go further, showing how the MarketScan Partner Ecosystem builds on that foundation with fit-for-purpose clinical and contextual insights that claims alone cannot capture.

In this webinar, we’ll highlight when claims tell the full story and when they don't, demonstrating how enriching that foundation strengthens your value message and expands what your evidence can prove. Attendees will learn how MarketScan can now help unlock new categories of evidence from disease severity analysis to clinical outcomes and indirect burden.

Speakers will cover:

• Using MarketScan as the consistent foundation to generate compelling evidence across research studies including burden-of-illness, patient journey, comparative effectiveness, disease control analyses, and more.
• A sleep apnea case study, demonstrating how MarketScan uniquely adds context that drives stronger payer value, strengthens clinician conversations, and surfaces label expansion considerations.
• The story of enriched analytics uniquely addressing disease-specific research questions that require more than what’s possible with claims alone.
• How expert guidance can help evaluate data options, understand trade-offs, and maintain key variables that keep evidence generation purposeful and defensible.