- Disrupting Innovative concepts - Looking at what’s happening in the low and no space in terms of new products, portfolio expansion and trending ingredients
- Sensory and flavour appeal – Developing non-alcoholic alternatives that give adults the real spice and burn experience related to an ‘adult’ beverage
- Innovate or imitate - Understanding the key differentiators in messaging, branding and consumer engagement to ensure long term success
- Wellness, excitement and balance – Exploring factors that determine the increasing demand for no and low beyond the health conscious consumer
- Keeping up with new consumer behaviours and lifestyle – Creating a strategy designed for longevity in a consumer market post covid
- On / Off Trade potential – Considering a retail strategy that encourages main stream category development
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