Spirits Strategies & Innovation Congress 2019

  • Millennium Gloucester Hotel London
  • Free
  • Why attend?
  • Agenda
  • Speakers
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Why attend?

WHAT TO EXPECT FOR 2019

We are really excited to announce that represented on this year’s program include some of the most foremost and innovative spirits manufacturers, featuring new case studies and interactive sessions to keep helping the industry embrace innovation, win market share and reach new consumers.

150+

ATTENDEES TO MEET EACH YEAR

20+

EXHIBITORS TO MEET EACH YEAR

25+

KEYNOTE PRESENTERS

65

NaN%

150+

ATTENDEES TO MEET EACH YEAR

20+

EXHIBITORS TO MEET EACH YEAR

25+

KEYNOTE PRESENTERS

65

NaN%

Agenda

  • 29 Oct 2019
  • 30 Oct 2019
Expand All

8:25 AM

Chair's opening remarks

Speakers

8:30 AM

Decoding the Future, Understanding Global Health Trends to Best Align with New Product Innovation

  • Recognising indications of future health trends to create effective marketing strategies
  • Understanding cultural shifts and the impact on consumer habits to maintain relevancy in an increasingly health conscious society
  • Utilising health conscious messaging to meet needs of health conscious drinkers
  • Using data as a tool to build a more accurate picture of target audience needs

Speakers

8:58 AM

Live panel: The perspective of consumers, customers and companies and provide a truly multi-cultural perspective across Spain, Finland, UK and wider Europe

  • Exploring why craft spirits appear to be following the same pathway as craft beer from ten years previously
  • The rise of craft beer had several implications on brewers
  • Will Craft Gin brands take share from bigger brands, or will they only remain relevant locally and be replaced by the next wave of craft spirits such as tequila’s, rums or aged whiskeys?

9 AM

Live panel: The perspective of consumers, customers and companies and provide a truly multi-cultural perspective across Spain, Finland, UK and wider Europe

  • Exploring why craft spirits appear to be following the same pathway as craft beer from ten years previously
  • The rise of craft beer had several implications on brewers
  • Will Craft Gin brands take share from bigger brands, or will they only remain relevant locally and be replaced by the next wave of craft spirits such as tequila’s, rums or aged whiskeys?

Speakers

9 AM

“Has Gin Reached Its Peak”

  • Where did the gin trend come from?
  • What’s next for the gin category?
  • What do we need to do to do to prepare for the future?

Speakers

9:30 AM

The Perfect Serve

  • What is a Signature Glass and Why should you care?
  • Neurological Research and Scientific Proof
  • Signature Glasses deliver the Perfect Serve

Speakers

10 AM

On-Tap Cocktails, Losing The Theatre of Dispense

  • Disrupting innovation to continue creating entertaining consumer experiences
  • Recognising the need for brand experiences to maintain the indulgence factor
  • Understanding how to create successful brand experiences to keep consumers engaged
  • Ensuring brand experiences are authentic to maintain alignment with brand identity
  • Separating brand identity from products to widen brand’s market potential
  • Reviewing Current Kegged Cocktails to Understand How Quality is Preserved

Speakers

10:30 AM

Morning refreshments and networking

11 AM

Live session: A full-service-concept for a campaign with individualised labels

  • Receive your own promotion bottle and learn how the campaign would work
  • Get online and test our online-label-editor and create your personal labels in the live session
  • Receive your digitally printed labels on day 2
  • Decorate your own bottle with your individualised labels

Speakers

11:30 AM

Case Study: Launching Cannabis Infused Spirits Into The Global Market

  • Presenting the challenges faced when starting production of spirits using cannabis derived ingredients
  • Discussing the effect this will have on the appetite of global beverage producers to enter the cannabis beverages space
  • Spotlighting innovation across the global cannabis beverages market to predict the future success of cannabis & hemp infused spirits
  • The “Top Beverages” story – understanding product formulation challenges and restrictions to marketing when launching into the European market

Speakers

12 PM

The 3 Rs – Reduce, Reuse and Recycle – in the beverage packaging industry: applications, strategies and myths

  • The beverage packaging industry is full of talk about green thinking, environmental sustainability, recyclability and innovative materials, but how many applications on the market today are truly green, and how much of it can be regarded as just a marketing ploy?
  • The evolution of packaging from polluting materials and production processes to increasingly green-friendly concepts
  • The 3Rs: Reduce, Reuse and Recycle
  • There is also a fourth R, Re-think
  • The obstacles to using green packaging
  • Sustainable packaging: the key points

Speakers

12:30 PM

How drinks companies are investing in new brands and start-ups

  • What do bigger businesses look for in a successful start-up or a new brand?
  • Acknowledging how brands can emphasise their USP to stand out in a competitive market
  • How brands make investment choices to attract shareholders and expand
  • Innovation versus acquisition, which is better?

Speakers

1 PM

Molecular Spirits

  • Consumer & Industry trends related to leaving traditional spirit categories
  • Opening up to new ways of product formulation
  • Authentic taste delivery
  • Sustainability

Speakers

1:15 PM

Lunch and networking

2:15 PM

Onstage Interview With Distill Ventures

  • This 30 minute onstage interview will discuss what Distill Ventures looks for in a brand, recent successes to provide attendees with food for thought for future success.

Speakers

2:45 PM

“High Touch” Strategy in a “High Tech” World

  • Sharing insights into marketing spirits in an increasingly digital world to tap into a wider market
  • Innovating with new approaches to engage younger adult consumers
  • Staying savvy in the evolving 21st Century marketplace to improve brand perceptions
  • Learning from examples of how retailers are changing with the times to increase brand traction
  • Finding ways to build consumer loyalty through brand identity to fortify brand longevity

Speakers

3:15 PM

Journeying towards Authenticity to Build Brand Traction: The Mezcales Story

  • Investigating how niche categories are driving towards more heritage-based brand identities to form compelling marketing strategies
  • Understanding the process of how Mezcales is produced and enjoyed to increase brand awareness
  • Recognising the need for educational initiatives to give consumers more industry knowledge and awareness in an increasingly expanding market.
  • Negotiating the best partnership deals to avoid loss of brand authenticity through commercialisation of traditional spirits

Speakers

3:45 PM

Reserved for Guala Closures

4:15 PM

Afternoon refreshments and networking

4:45 PM

What’s The Next Big Move? Discussing Predicted Future Trends

  • Resurrecting former trends to embrace established categories
  • Exploring consumer demands for transparency, and health and wellness in products to capitalize on this emerging trend
  • Understanding how established brands can cash in on the latest trends to avoid losing relevance
  • Incorporating predictions into market strategy to capitalize on changing consumer demands

Speakers

5:15 PM

Younger consumers transforming the premium alcohol industry

  • Younger consumers are increasingly entering the alcohol consumption as a “social lubricant”. Limited role of drinking alone, opposite to previous generations
  • Focusing on the “socially defining” role of alcohol. Key role of brands, from “alcholising coke” to more sophisticated and innovative consumption
  • Highlighting the increased role of innovation: aperitifs, pink gin, draft beers, premium non-alcohol (not thirst quenching) directly competing in the same consumer need/occasion
  • Understanding how premium non-alcohol drinks successfully competes with alcohol products in non-thirst quenching occasions

Speakers

5:45 PM

Beverage - Top Media by Ripples

  • Discover the world of Content Over Beverages as a marketing tool to boost your brand awareness and drive sales both on social and at the POC
  • Find out how dressing up your drink can grab consumers’ attention at the POC in a way that cannot be ignored
  • Learn about the Big Data Analytics tools that enable to measure your brand’s presence on social media and its dollar value

Speakers

6:14 PM

Chair’s summary and close of conference

Speakers

6:20 PM

Sponsored Drinks Reception, Hosted by Ripples

8 AM

Registration and refreshments

8:15 AM

Registration and refreshments

8:50 AM

Chair’s opening remarks

Speakers

9:30 AM

Live Panel Discussion: How Are Low and No Alcoholic Spirits Shifting Spirit Industry Standards

  • The issue of definitions: Is a non-alcoholic spirit really a spirit? Discussing ABV specificities to determine category definitions and their implication on nomenclature
  • Can low and no alcoholic spirits be considered a healthy alternative? Investigating sugar content to determine how to create a product for health conscious consumers
  • Discussing the manufacturing of non-alcoholic spirits to better market premium products
  • Analysing how this trend began to address how to fortify its presence in the market over the long-haul
  • Exploring how to stand out on store shelves attract target audience
  • Creating low and non-alcoholic alternatives of popular beverages to reach new audiences
  • Discussing how to preserve great tasting flavours in low and non-alcoholic alternatives

Speakers

10 AM

The Caleno Story: How Current Trends Inspire Innovation

  • Understanding how public awareness campaigns (e.g. Dry January) can fuel brand creation to inspire ideation
  • Investigating sugar content to determine how to create a product for health conscious consumers
  • Exploring how Caleno use social media to stand out and attract target audience
  • Discussing how to preserve great tasting flavours in low and non-alcoholic alternatives

10:30 AM

Morning refreshments and networking

11 AM

Speaker Hosted Roundtables

  • Speaker Hosted Roundtables
  • Interactive roundtable sessions offer a unique opportunity to come together with your peers to share best practice and develop solutions to critical challenges facing the industry as a whole. Hosted by industry experts and each focused on a single issue, roundtables are an exciting, interactive way to build your personal network and learn from the experience and expertise of others.
  • Each roundtable session lasts for 45 minutes, and delegates may attend up to 2 roundtables
  • RT 1
  • Has Gin Reached its Peak? Discussing What’s Next for one of the most Popular Categories in Spirits
  • Jonathan Peacock, Customer Development, Strategy and Planning Director, Pernod Ricard
  • RT 2
  • IOT for spirits: Make your packaging smart, connect your closure!
  • Jean-Baptiste Delage, Export Sales Manager, Les Bouchages Delage
  • Anne-Hélène Delage, Purchasing Manager, Les Bouchages Delage
  • RT 3
  • Women in Spirits – Addressing Diversity and Inclusion to Create a Representative Industry
  • Kathy Canton, Founder, The Brighton Gin

Speakers

12:30 PM

Lunch and networking

1:30 PM

Threat of Government Legislation: Staying within the Lines to Protect Brand Identities

  • Understanding the importance of alcohol labelling requirements to avoid losing self-regulation
  • Investing in unique design to forge a unique brand identity
  • Retaining packaging style whilst staying within guidelines to avoid compromising design
  • Exploring innovative design concepts to inspire creativity in design for packaging and labelling

Speakers

2 PM

Unleashing glass packaging customization & late-stage differentiation

  • Changing consumer trends are forcing brands to be more agile and offer personalized packaging experiences
  • As a result, packaging suppliers need to adopt their processes to offer highly differentiated packaging and personalization at low volumes and with shorter lead times
  • Enabled by digital printing, O-I: EXPRESSIONS enables brands to create highly personalised and customised glass packaging at flexible volume, industrial speeds, and with an unprecedented range of colour and design possibilities… turning glass bottles into canvases

Speakers

2:30 PM

Fever-Tree: Staying ahead of the Curve

  • An overview of how Fever-Tree shook up a dusty drinks category to reinvent the Gin & Tonic as we know it today and the future ahead of us.

Speakers

3 PM

Afternoon refreshments and networking

3:30 PM

Keynote: Toilet Roll Holders & Spark Erosion Micron Size – Why Detail Is Important As Strategy?

  • Why would the Chief Designer of a FTSE 100 company spend time specifying the design of a toilet roll holder and assessing the microscopic texture on a bottle cap?
  • Outlining the importance of a coherent and compelling design strategy to understand why delivering every detail is critical
  • Understanding how consumers are paying more attention to the detail and how to meet expectations
  • Evaluating design and planning strategy to determine methods used to avoid missing the detail when designing new products
  • Showcasing recent design wins from Diageo

Speakers

4 PM

Closing Keynote, On Stage Interview: Choosing the Right Partnership or Distributor

  • Forming a united front as producers to find affordable resources from suppliers
  • Discussing direct distribution online to assess e-commerce as a means for circulation
  • Understanding your brand’s USP and how this fits a partner/distributor’s dynamic to make the best choice
  • Learning how to juggle different hats as a producer, distributor and bar owner to gain a good oversight of the industry
  • Exploring how big brands choose partners to expand their market reach

Speakers

6:15 PM

Chair’s summary and close of conference

Speakers

Select a speaker to learn more

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ALEX OLDROYD
Board Member, Brockmans Producers
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DOMENICO LIBERATI
Group Chief Product Officer, Tapì Group
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JOHN MCDONNELL
Managing Director International, Tito’s Handmade Vodka
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GEORGE FROST
Founder, The Duppy Share Caribbean Rum
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MORTEN SØRENSEN
Founder And CEO, GinISH
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CAITRIONA MURPHY
Global Innovation Brand Manager, The Absolut Company, Pernod Ricard
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SHILEN PATEL
Co-Founder And Non-Alc Lead, Distill Ventures

After leading a team at Guinness that turned around 20 years of brand decline, and over 10 years consulting in which he helped dozens of founders realise their potential,
Shilen
started Distill Ventures with his Co-founder, Frank Lampen, in 2013.

As the world’s first drinks accelerator, the company helps entrepreneurs scale their business in three ways: providing cash investment, mentoring partners to help them become better business leaders, and tapping into an extensive and experienced network of drinks experts. While Distill Ventures’ approach is unique to each entrepreneur, the goal is always to give founders the tools to make better decisions and fewer mistakes while allowing them to remain fully in control of their business. To date, Distill Ventures has committed in excess of £60 million to more than 15 founder-led drinks brands around the world.

Shilen
’s passions lie in providing start-up entrepreneurs with the guidance and expertise to launch into markets disruptively, and developing the non-alc drinks category. Distill Ventures has played a pivotal role in the acceleration of leading non-alc spirit, Seedlip, and
Shilen
cites his career highlight as meeting Ben Branson back in 2014, after which he helped turn Seedlip into what it is today, while creating an entirely new drinks category.

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BJ CUNNINGHAM
Branding Specialist, The SignatureGlass Company Of Paşabahçe

BJ Cunningham is a serial Entrepreneur and ‘Brand Guru’. He famously created DEATH™ Cigarettes, where his Enlightened Tobacco Company PLC culminated after five years in a spectacular tax arbitrage scheme, threatening to overturn the tobacco industry and truly open up Europe for the consumer. His verve and irreverent reputation led him on to establish an Integrated Brand Marketing agency built upon his experience in business and brand building and the philosophy of ‘Corporate Religion’, an international business best seller that he co-authored. Having sold the Agency is now a Visiting Professor at Brighton University, a member of the Super Brands Council and is a Board Level Brand Marketing Consultant to global brands including McDonalds, Microsoft and Turkish Glass producing giant Sisecam and he applies his left-field thinking with other companies such as Diageo, Bowers & Wilkins and The SignatureGlass Company of Pasabahce. Concurrently, he established and owns the luxury designer Women’s shoe brand Georgina Goodman, the bamboo cotton SocksoSimple brand and he travels internationally as a highly acclaimed key note speaker.

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DAVE MCCARTHY
Managing Director, Drinks Advisor
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John Timothy
CEO The Portman Group
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JEREMY LINDLEY
Global Design Director, Diageo
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Olly Wehring
Editor Just Drinks
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THOMAS KRÄNZLEIN
Flavorist And Master Distiller, Symrise AG

Working as Master Distiller for 12 years and as Flavourist for 10 years
Technical lead for international key accounts of Symrise
Responsible for application and flavour creation for best-in-class beverage solutions
Working experience as Project Manager & Product Manager for 10 years
Coming from metal processing industry to flavour industry in 2018
Working as a Segment Manager for Alcoholic Beverages with commercial responsibility for the following regions: Southern & Eastern Europe, Middle East and Africa and also some key accounts

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JONATHAN PEACOCK
Customer Development, Strategy And Planning Director, Pernod Ricard
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MELIANTHE LEEMAN
Global Innovation Platform Director, O-I
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JAMES MORGAN
Business Development , Nine Elms
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ANNE-HÉLÈNE DELAGE
Digital Transformation Manager, Les Bouchages Delage
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CHRISTOPHER GABEL
Managing Director, Goetz + Müller GmbH
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GEOFF WATTS
Managing Director, Cellar Trends
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ENRIQUE MOLINA
Commercial Director, Maxim
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SEAMUS HOLOHAN
CEO & Founder, Helsinki Distilling Company
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MELANIE FELGATE
Project Manager, Consumer Consulting, GlobalData
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CESARE VANDINI
Managing Director BU Northern, Central, Eastern Europe, Gruppo Campari
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ROSE COTTINGHAM
Senior Innovation Manager, Fever Tree
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FLORENT BEUCHET
Owner, Compagnie Des Indes
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JEAN-BAPTISTE DELAGE
Export Sales Manager, Les Bouchages Delage
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YOSSI MESHULAM
Co-Founder And CEO, Ripples

Yossi Meshulam is the Co-Founder and CEO of Ripples. He has been in Tech for over 25 years in various executive positions driving innovations and taking them to market. Ripples invented Bev-Top Media allowing printing digital content on foam top beverages, boosting organic social media exposure and sales. Prior to Ripples, Yossi was VP of Sales and Market Development at HP’s video conferencing division and held various executive positions at Mercury. Meshulam holds an MBA with High Honor from the University of Chicago Booth School of Business and a bachelor’s degree in economics and computer science from Bar-Ilan University, Israel.

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BENJAMIN KERN
Segment Manager Alcoholic Beverages, Symrise AG
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Kathy Caton
Founder The Brighton Gin
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DANNY MENA
Owner, Mezcales De Leyenda
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NICHOLAS S. PULLEN
Co-Founder, Top Beverages
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GUY LAWRENCE
UK CEO And Region Vice President Latin America, Mast-Jägermeister

Guy Lawrence is responsible for running the UK Jagermeister business as CEO of MJUK Ltd, and is also their Regional Vice President of Latin America. He is an acting council member of the Portman Group, and The Spirits Council (WSTA. He is also Chairman of a super-premium Colombian rum brand called La Hechicera. Guy previously worked at Russian Standard Vodka as European Managing Director with responsibility for business leadership through the region including the UK, doubling the size of the business in the UK in 2 years. He has held a number of senior management roles within and outside the drinks industry, which has included working on 20+ M+A initiatives. This included 16 years with Bacardi in various UK and international sales and marketing positions, rising to the position of Global Brand Director.

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Plan Your Visit

Millennium Gloucester Hotel London

4 - 18 Harrington Gardens, London, UKhttps://www.millenniumhotels.com/en/london/millennium-gloucester-hotel-london-kensington/?cid=gplaces-millennium-gloucester-hotel-london-kensington

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Millennium Gloucester Hotel London

4 - 8 Harrington Gardens London SW7 4LH,

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