Executing Shopper Insights 2020
Arena International are excited to announce the return of the Executing Shopper Insights conference taking place on the 5th and 6th of February 2020 in London.
Now in it's 6th year, the conference will bring together leading FMCG brands to take part in a series of interactive case studies, panel discussions and roundtables to tackle the integration of shopper insight strategies led by brands to engage customers, enhance the impact of marketing investment, and create profitable Omni-channel strategies.
With companies such as John Lewis, LEGO Group, Harrods, Adidas, Mattel and Crayola leading the discussions over the course of two days, this is an opportunity to get further insights into shopping behaviours and trends.
Join us for an interactive two days including case studies, panel discussions, roundtables and much more
See you in London!
WHAT TO EXPECT FOR 2020?
ATTENDEES TO MEET EACH YEAR
EXHIBITORS TO MEET EACH YEAR
ATTENDEES AT DIRECTOR + LEVEL
This is an exceptional networking opportunity for leading FMCG brands to take part in a series of interactive sessions led by companies such as Harrods, LEGO Group, General Mills, Adidas and many more.
Join us to learn new perspectives on customer insights and hear inspiring case studies on how best to reach new markets
Get involved through our hands-on interactive sessions, make new connections in our networking break and have your voice heard through our interactive app Slido
Andrew Mann, Omnichannel Customer Director, Marks & SpencerOmnichannel Customer Director
Marks & Spencer
We specialise in understanding shopper behaviour, working in close partnerships with top retailers and manufacturers to provide commercially driven insights. We offer support on a wide range of business decisions including merchandising, range optimisation and packaging. Our insights draw on qual, quant, behavioural science and cultural context to help our clients compete strongly both now and in the future. Our experienced team are passionate about retail and work in an agile way so that we are able to deliver cost efficient, fast insights to help drive your business forward.
Born out of a 10-year research project with Lancaster University’s linguistic and cyber security departments, Relative Insight originally designed its technology to support law enforcement agencies identify paedophiles masquerading as children online.
Today, we apply the same methods of language comparison to uncover crucial and unexpected differences in the way people talk. This then helps organisations inform new strategies to interact and communicate more effectively with their audiences.
Our platform analyses data from any language asset to give transformative consumer insights, and our technology can change everything that a brand, organisation or agency think they know about their users.
Most organisations have considerable language data assets at their disposal - including surveys, reviews, CRM and social media content, which we can analyse to reveal nuances and trends that won’t have been considered before. These hitherto unnoticed nuances are the game-changers.
Encouraging clients to realise the potential, and then gain significant business value from the language data they have access to is at the core of what we do.
Whilst we remain true to our academic roots with HQ in Lancaster, we have an office in London, and then as part of a major investment programme, Relative Insight will expand into New York in early 2020.