Nicotine & Cannabis Strategies Europe – Virtual Experience 2020

• Demonstrating the effects of Covid-19 and understanding future regulations to ensure compliance is met
• Optimising and developing your post Covid-19 strategy to reduce costs as well as becoming compliant
• The US Vape crisis – what is next for the sector?
• An overview of the impact of heated tobacco and nicotine pouches on vape
• Ensuring the information is consistent and attractive to increase knowledge and awareness

• Engaging in a more effective communication strategy to improve consumer trust
• Working with regulators to maintain public support
• Data misrepresentation: reversing negative media to win back skeptical consumers
• Bad science versus good science: demonstrating the wellness of your product to the general population

Dealing with the lack of respect and understanding from influencers that can harm the industry

• Marketing your brand to meet customer demands and regulatory compliance
• Implementing innovative technologies to stay ahead in the market
• Offering a more person al experience for the customers who prefer brick and mortar
• Outlining a strong marketing campaign for online users

• Analysis of key public health bodies’ vaping stances
• Impact of illicit trading on vaping
• Youth vaping and the media
• Consumer trends and recent innovations

• How the industry has developed in terms of products and the services
• How the introduction of TPD affected the industry
• Where the sector is now for Europe and the States
• What does the next 5 years look like for vaping

• Questions to ask yourself before choosing a partner
• 10 key areas to consider in the decision-making process

• Overview of developments 2019-2020

Nicotine and CBD – ‘where they meet and/or overlap?’

• Comparable opportunities
• Comparable issues and challenges

• Understanding how your brand is key to surviving in the CBD industry
• Overcoming industry challenges and regulatory obstacles whilst mainlining a strong brand image
• Using innovative technologies to create a strong brand
• Creating loyalty and appealing to new consumers through fulfilling your brand promise

We often see information about what claims you cannot make for CBD and other cannabis derived products, but what can we say to help products stand out in a crowded market? In this webinar we will be looking at how to gain evidence to substantiate claims for CBD products whilst staying compliant with advertising standards and legislation. We will include:

• The legal framework for testing Cannabis derived products
• Overview of global CBD regulations
• Global regulations for advertising
• A summary of consumer research
• Marketing claims for CBD products
• Non-compliant claims for CBD products
• Choosing the appropriate study design and methodology
• Sharing case studies

Kolibri CBD Cocktails Case Study, UK’s Most Awarded Drinks Brand of 2019

• Leveraging the most powerful trends in the beverage industry: CBD-infusions, adult non-alcoholic liquids and personalisation for a unique brand positioning
• Premiumising through multi-sensory experiences and supreme CBD quality
• Delivering exciting experiential elements alongside functional eco-friendly packaging which enables micro-dosing, customisation and effective supplementing of ingredients
• People – Planet – Proft: packaging technology, ethics and sustainability matters for the cannabis industry

• Hemp: the Real Green Deal – what is at stake?
• EIHA interpretation on the UN Single Convention
• Hemp is not a narcotic drug

• Cashing in on the ever-growing market through the use of CBD

• Standing out from the crowd: offering unique products to the market

• Overcoming regulatory challenges and ensuring you stay compliant
• Understanding your audience: targeting your products to specific consumers

• Education as the best marketing tool
• Understanding how to best inform consumers while adhering to current regulations
• Introducing alternative delivery methods to first-time users
• Creating seed to shelf transparency and promoting the sustainability of hemp

• Questions to ask yourself before choosing a partner
• 10 key areas to consider in the decision-making process

• It’s well established that CPG market has potential for huge disruption by CBD and cannabis
• Why has this part of the market been slow to develop and make real progress (noise vs reality)
• Brand creation is potentially the key to unlocking value chain as a whole
• How is the next phase of the market likely to develop from food and drink through to skincare and cosmetics

• How to transcend frontiers despite the different regulations to become a global CBD Brand.
• What is the costumer expecting?
• Why is this the right moment to develop global cannabis brands: new drivers and the creation of a new market
• CBD as a permanent active ingredient that will transcend time