Adam Rowse

Adam is currently the Head of Branch Based Banking, leading a team of c.12,000 colleagues supporting over 24m Barclays UK customers across our branch estate. During his time in the role he has developed a new coverage model across the UK branches to develop a seamlessly connected customer ecosystem across all of the customer facing teams

Before taking this position in 2018, Adam was Head of Business Banking Coverage across the UK made up of 4,500+ colleagues, that serve the 1 million customers and clients that encompass start-up Businesses through to SME’s. In that role Adam expanded relationship banking and re-developed the way we work with our Business and Premier customers to ensure that we are meeting their needs effectively.

Adam joined Barclays in 2007, prior to that he worked at National Australia Bank, leading distribution teams and strategy development.