Adrian Clifton

Adrian is a digital content, marketing and communications specialist, with 15 years’ in-house, agency and freelance experience in content strategy, management, creation and editing for web, social, video and email channels. As Senior Digital Content Manager for Towergate, the UK’s leading independent insurance broking organisation, he leads the 5-strong content team and strategy for driving organic traffic, leads and sales. Through a successful focus on SEO, UX and CX, he has overseen a doubling of organic traffic and 50% rise in organic new business leads since joining in June 2017. Towergate is part of The Ardonagh Group, a network of over 100 offices and 7,000 people. In 2019, Adrian won the Group’s Service Excellence Award, as well as being nominated as Emerging Leader of the Year.

Adrian has been a Member of the Chartered Institute of Public Relations (CIPR) and Institute of Direct and Digital Marketing since 2014, and in 2016 qualified as both a member of the Public Relations and Communications Association and a CIPR Accredited PR Practitioner. He was subsequently chosen as a judge for the CIPR 2017 Excellence Awards.

Keen to provide the best support to both staff and peers to help their personal and professional success, he became a Mental Health First Aider in 2019. Outside of work, Adrian is a keen reader, singer, photographer, walker and traveller, and a lover of gardens, cricket, historical literary events and steam trains; besides being a Guinness World Record Holder!