Autistic Inventor Ben Branson pioneered creating the non-alcoholic category with Seedlip, the world’s first & best-selling distilled non-alcoholic spirit. The category is now worth $13bn+. Ben has since launched Pollen Projects an independent, first of its kind venture studio dedicated to the moderation movement and their first two projects are live; Award-winning seasn cocktails bitters & Sylva – the world’s first sonic aged spirit <0.5%. Ben is also the founder of neurodivergence charity The Hidden 20% & hosts their podcast.