BJ Cunningham is a serial Entrepreneur and ‘Brand Guru’. He famously created DEATH™ Cigarettes, where his Enlightened Tobacco Company PLC culminated after five years in a spectacular tax arbitrage scheme, threatening to overturn the tobacco industry and truly open up Europe for the consumer. His verve and irreverent reputation led him on to establish an Integrated Brand Marketing agency built upon his experience in business and brand building and the philosophy of ‘Corporate Religion’, an international business best seller that he co-authored. Having sold the Agency is now a Visiting Professor at Brighton University, a member of the Super Brands Council and is a Board Level Brand Marketing Consultant to global brands including McDonalds, Microsoft and Turkish Glass producing giant Sisecam and he applies his left-field thinking with other companies such as Diageo, Bowers & Wilkins and The SignatureGlass Company of Pasabahce. Concurrently, he established and owns the luxury designer Women’s shoe brand Georgina Goodman, the bamboo cotton SocksoSimple brand and he travels internationally as a highly acclaimed key note speaker.