Callum Braddock

Callum is an industry expert in the plant-based food sector. Driven by his passion for sustainability, he has successfully launched several plant-based brands into the European markets across retail, foodservice, and online. With significant experience across a variety of channels and sectors, Callum has not only contributed to the growth of the plant-based category but has also witnessed its challenges. 


Callum currently leads the UK arm of TiNDLE, an innovation-led plant-based brand developing best-in-class chicken offerings. TiNDLE recently expanded into additional alternative protein categories, launching an indulgent range of plant-based milks and gelato.