Passionate about technology and dedicated to the hotel industry.
CEO and board member of SIHOT Group, owner of the SIHOT hotel management system, since 2019, having previously led the company as Support and General Manager since 2008. Also, Addipos director since November 2022.
He has led the company through its digital transformation, evolving its platform to meet the traveller’s technological expectations, improving the guest experience and bringing greater efficiency to hotel operations.
He has also been involved in its international expansion (for example, as Project Manager in Australia) and the development of new products (such as SIHOT.SAAS and SIHOT.CLOUD).