International FMCG executive with extensive experience in all aspects of brand innovation, renovation, marketing and commercialization. Proven track record in scaling companies to international market leading positions. Created White Claw Hard Seltzer for Mark Anthony Brands, overseeing all aspects of the brand’s development and commericalisation in the United States, Canada, Australia and Europe. As founder and Managing Director of Kopparberg UK, led the creation of the fruit cider category in the UK, establishing Kopparberg as the largest fruit cider brand in the world’s largest cider market.