Diego A. Rodríguez Baquero is an AI, Digital & BI specialist at Sobi Iberia, co-leading AI strategy in culture, data management, and automation. With over 14 years in the pharma industry across LATAM and Europe, he has held marketing, digital, and commercial roles at AstraZeneca and launch/project leadership positions at Novartis (Sandoz). Diego holds an MBA in Pharma & Biotech, a Master’s in Innovation & Entrepreneurship, a Master’s in Marketing & Commercial Management, and a bachelor’s degree in Engineering. He has completed PMP® training and multiple certified AI courses. Diego has also been a speaker at various conferences on AI and pharmaceutical innovation.
