Fella has almost 20 years’ experience working with UHNW, family offices and institutional clients from all over the world.
She has established the investment advisory arm of EFG Private Bank in the UK and leads with passion and energy to service her clients’ investment needs.
As wealth transitions to a new generation, and a new breed of UHNW is created through disrupted industries she comments” Being close to clients means truly listening, building solutions that meet a fast-changing world with their fast-changing needs”.
Before joining EFG in 2015 she held various roles at Citi Private Bank including an Investment Counsellor in the UK and led the alternatives managed investment sales for EMEA in Switzerland. Prior to this, Fella was an alternatives portfolio manager at Union Bancaire Privee where she serviced institutional clients. She started her career as an analyst with Ansbacher & Co Ltd, in London.
She grew up in Algeria but has worked internationally and speaks fluent French and Arabic. A relentless advocate for diversity, she supports women in the industry to promote themselves and reach their leadership potential. She created and chairs the EFG International’s Women Network. Fella regularly contributes to wealth and diversity publications and talks.