Fleur is a payments enthusiast who gets very excited about solving problems for customers and their end customers. She started her journey at Adyen around 3 years ago in the Technical Support team where product knowledge around payments was first established. Throughout those first years in a customer-facing product role, it became apparent that serving customers and its partners came very natural to her whereafter she moved into a more industry focused role as there seemed to be a need for that industry specific knowledge within the company. She already had a lot of affinity with Hospitality and the excitement for this industry was really around technology and showing the industry the added value of integrated systems and making better use of technology. How come we take the frictionless customer journeys in Retail and Airlines for granted, but in Hospitality we are still used to the status quo?