Florian is Business Development Manager at Apaleo, the open hospitality platform for new and established hospitality concepts. Before joining Apaleo, Florian founded and built Hotelhero, the software review and recommendation platform, until it was bought by Apaleo in spring 2021. Instead of an all-in-one solution, Apaleo allows hoteliers to choose the best apps suited for their business via their app store or by developing their own custom solutions on top of the Apaleo platform. Digitization and automation can thus be precisely tailored to the planned concept – from full service to a pure automated hotel. Florian is also a member of the HSMA IT Expert Circle.