Francesca Bellucci is the Global Sustainability Director, her role focuses on making sure Sustainability is on top of the agenda for Equipment, Services and Packaging development. She is also in charge of Sustainability communication inside and outside the company. Francesca joined Sidel in 2019 after 20 years of experience in Marketing and Market Research with P&G, where she led brands like Max Factor and Pringles and managed the Direct to Consumer Marketing team. She also gained a direct customer facing experience from her experience leading the Shopper Marketing team. Francesca holds a degree in Physics from La Sapienza University of Rome.