For 10 years Guillaume Dock is serving as Global R&D liquid Director for Bacardi Company out the Geneva Head office. In his position, he’s managing 3 R&D centers and the botanical extraction plant regrouping 40 experts. He is responsible for new product development, analytical services, internal production of extract, regulatory, technology development and research programs. Under his leadership, product innovation has become an important part of Bacardi growth strategy across all regions and all our iconic brands. He previously served as Vice President R&D Europe for Campbell Soup Company, in various technical roles. With almost 30 years in the food and beverage industry, he has approached many different product categories with always the same focus on consumer satisfaction and scientific approach.