Guy Lawrence is responsible for running the UK Jagermeister business as CEO of MJUK Ltd, and is also their Regional Vice President of Latin America. He is an acting council member of the Portman Group, and The Spirits Council (WSTA. He is also Chairman of a super-premium Colombian rum brand called La Hechicera. Guy previously worked at Russian Standard Vodka as European Managing Director with responsibility for business leadership through the region including the UK, doubling the size of the business in the UK in 2 years. He has held a number of senior management roles within and outside the drinks industry, which has included working on 20+ M+A initiatives. This included 16 years with Bacardi in various UK and international sales and marketing positions, rising to the position of Global Brand Director.