11th Spirits Strategies and Innovation Conference 2025

Priming you with the tools and connections for optimising strategies and innovation in the Spirits industry

22 - 23

October

2025
  • The Minster Building London
  • Ticketed
  • Why attend?
  • Agenda
  • Speakers
  • Plan Your Visit
  • Event Gallery
  • Sponsors
  • Media Centre
  • Articles
  • Contact Us

Why attend?

WHAT TO EXPECT FOR 2025

150+

Attendees

20+

Speakers

75%

Attendees at Director+ Level

15+

Exhibitors

150+

Attendees

20+

Speakers

75%

Attendees at Director+ Level

15+

Exhibitors

Find out what you could be a part of:

Agenda

  • 22 Oct 2025
  • 23 Oct 2025
Expand All

8 AM

Registration and refreshments

8:50 AM

Chairman’s opening remarks

Speakers

Mark Dempsey
Senior Consulting Director –Consumer, GlobalData

9 AM

Opening Keynote: Navigating the New Spirits Economy: Challenges and Opportunities in 2025

  • The impact of economics shifts, inflation and cost-of-living adjustments on consumer spending
  • Analysing the global spirits market performance, category growth, and economic influences
  • Emerging trends impacting sales and brand strategies – the rise of premiumisation, sustainability, and experiential drinking

Speakers

David Harris
Research Director Global data Consumer

CONSUMER INSIGHTS & BEHAVIORAL SHIFTS

9:30 AM

Sponsored session by Guala

9:50 AM

The experience economy – Why Consumers today expect more than just a drink

  • Generational shifts: how is the new generation such as Gen Z, Millennials and Boomers redefining spirits preferences
  • What has changed? Understanding what drives purchase decisions today
  • The growing demand for authenticity and mindful consumption – how is it reshaping demand and consumer interaction?

Speakers

John McDonnell
Managing Director International, Tito’s Handmade Vodka

10:20 AM

Dragon’s Den

10:30 AM

Morning refreshments and networking

11:10 AM

Panel Discussion: Health, Wellness & Moderation: The rise of No – and Low-Alcohol Spirits

  • Why mindful drinking is growing – debating cultural shifts and government regulations
  • Innovating for taste and experience – discussing distillation and formulation for no – and low-alcohol spirits
  • Understanding how to position alcohol-free products alongside traditional ones

Speakers

James Shillcock
Global Commercial Director, CleanCo
Marian Bruce
Director and Founder, Highland Boundary

BRANDING & PRODUCT POSITIONING IN THE SPIRITS INDUSTRY

11:40 AM

Sponsored session by McCormick

11:55 AM

Case Study: Crafting a distinctive brand identity in a competitive market

  • Defining your brand DNA – creating a memorable and authentic brand identity
  • Crafting compelling narratives that resonate with your clients
  • Connecting brand vision with consumer values – aligning messaging with what matters to your consumers

Speakers

Jack Gething
UK Southern Sales Manager, MangroveUK

12:25 PM

Lunch and networking

1:35 PM

Case Study: What drives Premiumisation? creating an aspirational brand

  • The growing demand for premium and luxury products – why are consumers willing to pay more for luxury spirits – understanding consumer psychology
  • The role of authenticity, heritage and exclusivity in premiumisation
  • Effective pricing strategies for premium positioning

Speakers

Claire Warner
Head of Luxury Brand Advocacy, Diageo

2:05 PM

Sponsorship slot: Hyper Personalisation with AI – targeting your consumer the right way

  • Using AI-driven marketing to create campaigns and enhance consumer targeting
  • What is the future of data privacy and personalised advertisement in the spirits industry?

 

Sponsored session by Pitcher

DIGITAL MARKETING & CONSUMER ENGAGEMENT

2:25 PM

Panel discussion: How to engage with Spirits consumers in the digital age – Building a compelling digital brand presence

  • Crafting a strong brand identity that translates effectively across digital channels
  • Engaging with consumers through social media marketing – choosing the right platforms
  • Turning customers into brand ambassadors – the power of user-generated content and brand advocacy

Speakers

Gernot Allnoch
Founding Partner – Operations Europe, Mezcal San Cosme
John McDonnell
Managing Director International, Tito’s Handmade Vodka

3:05 PM

Afternoon refreshments and networking

Speakers

Melianthe Leeman
Global Category Director - Wine & Spirits, O-I Europe Sàrl

3:35 PM

Sponsorship slot: Maximising digital advertising ROI with AI-driven targeting

  • How is AI revolutionising targeted digital marketing in the spirits industry
  • The role of chatbox and predictive analytics in consumer engagement

Collaborations & Cross-Industry Influences

4 PM

Panel Discussion: Power Partnerships – How collaborations and lifestyle branding are shaping the future of spirits?

  • The power of collaborations between spirits and luxury brands
  • Cross-Industry Partnerships: Spirits Meet Music and Culture
  • Case Study: celebrity endorsements and strategic partnerships – successful cases

Speakers

Jack Orr-Ewing
CEO, Duppy Share
Alex Watson
Co-Founder & CEO, Renais Spirits
Charlie Morgan
Co-Founder & Managing Director, Au Vodka
Christian Stindt
Marketing Director, Mast-Jägermeister UK

4:40 PM

Fireside Chat: Cocktail Culture & On-Premise Strategies: Winning in Bars & Restaurants

  • How bars, mixologists, and on-trade venues drive brand perception
  • Creating signature cocktails and brand-driven experiences
  • Exclusive venue collaborations and sponsorships

Speakers

Nidal Ramini
Advocacy Director, Europe & Emerging International Divisions, Brown-Forman

5:10 PM

Closing keynote: The art of reinvention: How legacy & Emerging Spirits brands can thrive in a changing world

  • How can you modernise your brand whilst maintaining your core identity
  • Successfully responding to shifting trends such as premiumisation, sustainability and digital marketing - The power of brand adaptability
  • Consumer Loyalty vs new market penetration – finding the right balance between keeping long time customers engaged while attracting new generations

Speakers

Christian Visalli
Spirits Global Managing Director, Familia Torres

5:35 PM

Chairman’s closing remarks

Speakers

Mark Dempsey
Senior Consulting Director –Consumer, GlobalData

6 PM

Drinks reception

8 AM

Registration and networking

8:50 AM

Chairman’s opening remarks

Speakers

Mark Dempsey
Senior Consulting Director –Consumer, GlobalData

9 AM

Opening Keynote: How can spirits look to grow in 2025 and beyond

Speakers

Paul Thomas
International Insight Director and Global Head of Shopper Insight, Suntory Global Spirits

SALES AND DISTRIBUTION STRATEGIES IN A DIGITAL WORLD

9:30 AM

Sponsorship slot: The e-commerce revolution – how digital retail is transforming spirits sales

  • Navigating the legal landscape of online spirits sales – understanding compliance challenges in global markets
  • Creating a high-converting online storefront – how AI driven personalisation and product recommendations can boost conversions

10 AM

Breaking through the noise – The future of Spirits marketing

  • How important is to tell a compelling brand story and how to do it in a crowded market?
  • AI-powered advertising and personalised consumer engagement
  • Social media, influencer partnerships, and experiential marketing

Speakers

Sophie Brisbourne-Rhodes
Global CMO, CleanCo

10:40 AM

Sponsorship slot: SPOTLIGHT: The future of smart distribution – leveraging AI & Tech to optimise supply chains

  • The rise of AI & Automation in Spirits Distribution – how AI-driven demand forecasting improves inventory management
  • Building a smarter, more efficient distributions network – leveraging automated warehouses and fulfilment centres to reduce costs

10:55 AM

Morning refreshments

11:25 AM

Speaker hosted roundtables

  • Interactive roundtable sessions offer a unique opportunity to come together with your peers to share best practice and develop solutions to critical challenges facing the industry as a whole. Hosted by industry experts and each focused on a single issue, roundtables are an exciting, interactive way to build your personal network and learn from the experience and expertise of others.

    Each roundtable session lasts for 40 minutes, and delegates may attend up to 2 roundtables.

Roundtable 1: Sponsored session by Guala 

Roundtable 2: AI and Data Driven Marketing: Hype or future of Spirits Branding?

Roundtable 3: Is it possible to scale without losing authenticity?

Roundtable 4: The Cocktail Culture Boom: How can Spirits Brands leverage on-premise trends?

Nidal Ramini, Advocacy Director, EU, IEMA, APAC & GTR, Brown-Forman

Roundtable 5: Sustainability & Profitability: can they coexist?

 

12:45 PM

Lunch and networking

Product and Category Innovation

1:45 PM

Flavours & Innovations: What’s next for Spirits product development wave?

  • Emerging flavour trends and new spirit categories
  • Fermentation, botanical infusions, and innovative distillation techniques
  • Global influences shaping the future of spirits production

Speakers

Raj Batra
Founder and CEO, Diistil

2:10 PM

Sponsorship slot: SPOTLIGHT: The next wave of spirits innovation – leveraging technology & consumer insights to create future bestsellers

  • Predicting the next big trend – how AI-powered consumer insight platforms can help identify emerging flavour and category trends
  • Utilising predictive analytics to guide R&D and product formulation

2:25 PM

The RTD revolution: capitalising on the era of convenience

  • How RTD cocktails are reshaping consumer habits?
  • Strategies to scaling production while maintaining craft quality
  • Diving into packaging innovations driving market success

Speakers

Damian McKinney
CEO, DioniLife

2:40 PM

Fireside Chat: Women in Spirits: Leadership, Innovation & Breaking Barriers

Speakers

Marian Bruce
Director and Founder, Highland Boundary

3:05 PM

Afternoon refreshments and networking

Retail and Distribution Strategies

3:35 PM

Retail evolution: Adapting spirits sales to a changing consumer landscape

  • Understanding the new consumer journey - key strategies for gaining retail visibility and securing prime shelf space
  • Collaborating with distributors and retailers to optimise sales – revitalising the in-store experience through innovation

Speakers

Will Tapster
Director, Alkemy Distillery

3:50 PM

Sponsorship slot: Smart retail & next-gen distribution – how technology is reshaping the spirits industry

  • AI-powered retail insights – understanding consumer behaviour
  • Revolutionising distribution with smart supply chain technology – how blockchain and IoT tracking are improving logistics transparency

4:10 PM

Beyond Borders: Expanding your spirits brand internationally

  • Identifying key markets for global expansion – how to analyse global trends to determine expansion opportunities
  • Navigating regulations and compliance in different regions – import/export laws, labelling regulations and tax structures in different markets
  • Maintaining brand consistency internationally – how to build a culturally relevant brand for international customers

Speakers

Gernot Allnoch
Founding Partner – Operations Europe, Mezcal San Cosme

4:35 PM

Chairman’s closing remarks

Speakers

Mark Dempsey
Senior Consulting Director – Global, GlobalData

Speakers

Select a speaker to learn more

Back
John McDonnell
Managing Director International, Tito’s Handmade Vodka

Session Details:

The experience economy – Why Consumers today expect more than just a drink

2025-10-22, 9:50 AM

Session Details:

Panel discussion: How to engage with Spirits consumers in the digital age – Building a compelling digital brand presence

2025-10-22, 2:25 PM

View In Agenda
Next speaker
Back
James Shillcock
Global Commercial Director, CleanCo

James Shillcock is the Global Commercial Director of CleanCo, the UK’s leading independent non-alcoholic spirits brand. James has been with CleanCo and the Founding team from day 1 in 2019.

CleanCo develops a range of non-alcoholic spirits covering gin, rum, vodka, tequila and whiskey, and the brand is now listed across all major retailers in the UK, plus Nobu, Claridges, Hakkassan and other world-class operators. The brand recently launched into Walmart in the US and is already the fastest growing non-alc spirits brand in the US.

Session Details:

Panel Discussion: Health, Wellness & Moderation: The rise of No – and Low-Alcohol Spirits

2025-10-22, 11:10 AM

View In Agenda
Next speaker
Back
Nidal Ramini
Advocacy Director, Europe & Emerging International Divisions, Brown-Forman

Session Details:

Fireside Chat: Cocktail Culture & On-Premise Strategies: Winning in Bars & Restaurants

2025-10-22, 4:40 PM

View In Agenda
Next speaker
Back
Jack Gething
UK Southern Sales Manager, MangroveUK

Session Details:

Case Study: Crafting a distinctive brand identity in a competitive market

2025-10-22, 11:55 AM

View In Agenda
Next speaker
Back
Gernot Allnoch
Founding Partner – Operations Europe, Mezcal San Cosme

Session Details:

Panel discussion: How to engage with Spirits consumers in the digital age – Building a compelling digital brand presence

2025-10-22, 2:25 PM

Session Details:

Beyond Borders: Expanding your spirits brand internationally

2025-10-23, 4:10 PM

View In Agenda
Next speaker
Back
Jack Orr-Ewing
CEO, Duppy Share

Joined Duppy Share in 2017, having previously worked at Tesco, Harris and Hoole and strategy consultancy for hospitality brands including McDonalds, EAT, Premier Inn and Costa Coffee. Read Modern History at Lincoln College, Oxford, and MBA at INSEAD 16J.

Session Details:

Panel Discussion: Power Partnerships – How collaborations and lifestyle branding are shaping the future of spirits?

2025-10-22, 4:00 PM

View In Agenda
Next speaker
Back
Alex Watson
Co-Founder & CEO, Renais Spirits

Session Details:

Panel Discussion: Power Partnerships – How collaborations and lifestyle branding are shaping the future of spirits?

2025-10-22, 4:00 PM

View In Agenda
Next speaker
Back
Charlie Morgan
Co-Founder & Managing Director, Au Vodka

Session Details:

Panel Discussion: Power Partnerships – How collaborations and lifestyle branding are shaping the future of spirits?

2025-10-22, 4:00 PM

View In Agenda
Next speaker
Back
Christian Visalli
Spirits Global Managing Director, Familia Torres

Session Details:

Closing keynote: The art of reinvention: How legacy & Emerging Spirits brands can thrive in a changing world

2025-10-22, 5:10 PM

View In Agenda
Next speaker
Back
Sophie Brisbourne-Rhodes
Global CMO, CleanCo

Session Details:

Breaking through the noise – The future of Spirits marketing

2025-10-23, 10:00 AM

View In Agenda
Next speaker
Back
Raj Batra
Founder and CEO, Diistil

Session Details:

Flavours & Innovations: What’s next for Spirits product development wave?

2025-10-23, 1:45 PM

View In Agenda
Next speaker
Back
Marian Bruce
Director and Founder, Highland Boundary

Session Details:

Panel Discussion: Health, Wellness & Moderation: The rise of No – and Low-Alcohol Spirits

2025-10-22, 11:10 AM

Session Details:

Fireside Chat: Women in Spirits: Leadership, Innovation & Breaking Barriers

2025-10-23, 2:40 PM

View In Agenda
Next speaker
Back
Will Tapster
Director, Alkemy Distillery

William has many years of industry experience, most recently creating award-winning spirits first in Africa and now back in his rural hometown, where he is the co-founder of Alkemy Distillery. Alkemy focuses on food miles and emissions avoidance through innovation, along with promoting UK agriculture and sustainable practices in a way that does not detract from the end product.

Session Details:

Retail evolution: Adapting spirits sales to a changing consumer landscape

2025-10-23, 3:35 PM

View In Agenda
Next speaker
Back
Damian McKinney
CEO, DioniLife

Session Details:

The RTD revolution: capitalising on the era of convenience

2025-10-23, 2:25 PM

View In Agenda
Next speaker
Back
Claire Warner
Head of Luxury Advocacy, Diageo

Claire Warner has worked in the drinks industry for more than 20 years, starting at the sharp end as a bartender and working her way up, spending 15 years with LVMH’s owned brand Belvedere as Head of Spirit Creation. Claire was awarded Best International Brand Ambassador at Tales of the Cocktail in 2015.

A tireless advocate for better health and wellness within the hospitality industry, Claire joined Ben Branson in 2018 to develop Seedlip’s sister brand, Æcorn Aperitifs, a range of non-alcoholic aperitifs, which launched in May 2019.

Next speaker
Back
Christian Stindt
Marketing Director, Mast-Jägermeister UK

Session Details:

Panel Discussion: Power Partnerships – How collaborations and lifestyle branding are shaping the future of spirits?

2025-10-22, 4:00 PM

View In Agenda
Next speaker

Plan Your Visit

Venue

The Minster Building London

21 Mincing Lane, London EC3R 7AG

We are holding some rooms for event attendees at the Hyatt Place London City East for 2 consecutive nights (21-22 October) at a rate of £210 incl VAT per night, including breakfast. The cutoff date is 21st September 2025. To book your group rate, please click 'book your stay' below

Sponsors

Select a sponsor to learn more

LEAD SPONSOR

SESSION SPONSORS

ROUNDTABLE SPONSORS

SPOTLIGHT SPONSORS

EXHIBITORS

NETWORKING SPONSORS

BADGE & LANYARD SPONSOR

Articles

Spirits Industry Trends and Insights

Explore the challenges and opportunities facing spirits marketeers today in an interview with Mark Dempsey Senior Consulting Director at GlobalData with Dekkers International a global trade marketing agency

Mark talks about how spirits brands can win with Gen-Z consumers, the importance of embracing sustainability throughout the entire value chain, and the shift towards premiumization and no/low-alcohol options.
Read Mark’s exclusive interview with Dekkers International here

A solution for you at GlobalData!
We offer our clients an advisory consulting service to help them solve their most complex and important challenges. Find out how here! Consumer Consulting Services

Media Centre

Just Drinks

Become A Media Partner

Check out what our speakers had to say about the conference and industry!

 

Find out what you could be a part of:

Enquiry

Contact Us

SPONSORSHIP ENQUIRIES

Ben Gemmell

Head of Consumer Portfolio

+(44) 207 661 8841

SPEAKING ENQUIRIES

Carlos Fernandes

Conference Portfolio Manager

+44 20 4540 7593

MARKETING ENQUIRIES

Madelayne Goodall

Marketing Manager

Sponsorship Enquiries

To enquire about sponsorship opportunities for the conference, please contact:

Ben Gemmell

Head of Consumer Portfolio


+(44) 207 661 8841

Speaker Enquiries

To enquire about speaking opportunities for the conference, please contact:

Carlos Fernandes

Conference Portfolio Manager