James Shillcock

James Shillcock is the Chief Commercial Officer of CleanCo, the UK’s leading independent non-alcoholic spirits brand. James has been with CleanCo and the Founding team from day 1 in 2019.


CleanCo develops a range of non-alcoholic spirits covering gin, rum, vodka, tequila and whiskey, and the brand is now listed across all major retailers in the UK, plus Nobu, Claridges, Hakkassan and other world-class operators. The brand recently launched into Walmart in the US and is already the fastest growing non-alc spirits brand in the US.