Jeremy is responsible for transforming the Design capability and output of Diageo’s current brands and new products worldwide. Diageo is the world’s leading premium drinks business. He is passionate about the impact Design has on business performance and the way Design Thinking leads to breakthrough ideas wherever it is applied. Standout projects include Johnnie Walker Blue Label, Guinness Harp dispense fount (winner of the DBA Design Effectiveness Grand Prix 2020) and the Johnnie Walker Princes Street Brand Home in Edinburgh which opened in September 2021.
Prior to joining Diageo Jeremy was Head of Design for Tesco, responsible for the portfolio of 19,000 private label products and for leading the Store Formats and Design teams. His early career was as a Freelance Designer and University Lecturer.
Jeremy is a Cannes Lions and TEDx speaker. He is Chair of Trustees of the charity Soulmates Academy Foundation, Former Chair of the Design Business Association, a member of the Design Commission advising the UK government on design policy and a visiting Lecturer at Omnes Business School.
Jeremy has taken a lead role shaping the DE&I agenda on behalf of the design industry, chairing the Design Business Association DE&I Council and leading the publication of industry guidelines. https://www.dba.org.uk/site-search/?keyword=Diversity%2C+Equity+%26+Inclusion%3A He has spoken extensively on Diageo’s Inclusive Design initiatives and the positive impact when creativity is truly inclusive.