Leo Campbell is Co-founder of Modern Baker, a pioneering food-tech start-up reshaping ultra-processed foods (UPFs). Their breakthrough product, Superloaf – dubbed ‘the world’s first healthy UPF’ by the media – is nutrient-dense, clean-label, and scalable, developed through five years of lab research backed by six Innovate UK grants. Recently, Modern Baker partnered with Hovis to bring Superloaf to major UK retailers.
Often perceived as anti ‘big food’ Modern Baker’s business model is in fact to collaborate with leading food manufacturers and brands. Before Modern Baker, Leo had a successful career in the creative industries.