Louisa Nicholls

Louisa has 10 years’ experience across online and trade marketing, strategy, merchandising and customer experience & five years store and project experience. She is a successful developer of people through a culture of high performance, ownership, support & stretch, and a strong stakeholder engager & influencer with a track record in shaping & delivering strategic change with a customer centric approach.

Recently, Louisa has joined the Marketing team to set up and embed a new Trade Marketing function in John Lewis and previous to this she lead the Home Online trading teams to drive profitable sales growth and deliver change. Her roles involves shaping, setting & delivering the strategic & commercial direction to maintain the competitive edge in content, assortment, brand & online customer journey.