Max Schütz works at König Ludwig International GmbH & Co. KG, where he focuses on international business development, brand strategy, and global partnerships in the hospitality and beverage industry. His work centers on expanding heritage brands into international markets while maintaining authenticity and long-term brand value.
Operating within a company rooted in Bavarian tradition but active worldwide, Max works at the intersection of international market expansion, strategic partnerships, and premium brand positioning. He is particularly interested in how historic brands can scale globally while staying culturally relevant and commercially successful.
As a speaker, Max shares insights on global brand building, international growth strategies, and the role of strong partnerships in scaling premium brands across diverse markets. His perspective is shaped by hands-on experience in international brand management and cross-border business development.