Michael Schmid is an accomplished innovator with a diverse background in consumer goods and the spirits industry first as well as with a strong technical and commercial expertise. He started his career at Braun GmbH where he spearheaded innovations in the electric appliances sector and later transitioned to the sports industry where he designed and manufactured a wide range of products.
During his tenure at Procter & Gamble, he gained deep consumer insights and commercial knowledge before spending the last decade at Bacardi where he held various roles in packaging development, activity management and breakthrough innovation. As the packaging development and breakthrough innovation lead, he naturally led several initiatives including sustainability ones.
Michael is also an active member of the Next Generation Blenders Club (NGBC) which provides Bacardi talents with experience from across categories and disciplines to build capability for the future. Michael spent most of his career working in an international context including various assignment abroad.