C. Will concocts and curates cultural moments by harnessing a community’s creative voice and energy so that they’re not just celebrated but elevated. Here, to point out the “why,” he’s worked client-side for Red Bull and Afro Punk to bridge the gap between a brand and its consumers.
At The Mighty Shed, he is a cultural connector with a unique and vast network of talent, creatives, and industry reps that create cultural momentum, focused on tapping into a moment and becoming an ally to the communities at the forefront of pleasure and wellbeing. This is where he combines his talents to create innovation safaris that push the boundaries of cultural engagement.
George helps clients explore new possibilities and invent new futures. His career has seen him work in big agency networks for WPP and Accenture Song across brand, innovation, design, and communications, working with clients in multiple categories across multiple disciplines, whether it’s global packaging with McDonald’s, integrated campaigns for Mondelez, or new product launches for Lucky Saint.
With The Mighty Shed, he excels in bringing large-scale teams together across functions, helping FTSE100 & Fortune 500 companies expand their thinking beyond their current category to find new opportunities for where to head next across the pleasure & wellbeing landscape.
From humble beginnings selling lemonade at just seven years old in San Francisco’s projects, Angelique discovered that the key to winning ideas lies in a deep understanding of culture. This revelation propelled her 25-year journey to define the cultural shifts that unlock award-winning brand innovations for industry giants like Starbucks, Nike, Coca-Cola, Formula-1, and McDonald’s.
Today, Angelique is a thought partner for FTSE 100, Fortune 500 companies, and Universities. With an MBA in Strategic Marketing and Innovation from Cranfield School of Management, Angelique continues to inspire and transform brands with her insightful, purpose-driven approach.
With The Mighty Shed, Angelique invites you to explore the leading edge of pleasure and wellbeing to uncover new insights and opportunities that will ignite your imagination and innovation pipeline.
Rosh is a Consumer & Shopper Insight Manager at Heineken, leading research projects across the portfolio of beer brands in the UK. She brings her background in creative strategy and brand equity to help position Heineken as the beer & cider category leader. Whether through communications effectiveness, innovation, or category insight, she’s focused on putting the consumer at the centre of the work she does.
