Roisin O’Brien

Rosh is a Consumer & Shopper Insight Manager at Heineken, leading research projects across the portfolio of beer brands in the UK. She brings her background in creative strategy and brand equity to help position Heineken as the beer & cider category leader. Whether through communications effectiveness, innovation, or category insight, she’s focused on putting the consumer at the centre of the work she does.

Cristina Saladas Albero

Cris brings a decade of experience in the beverage industry, particularly in soft drinks, with a strong background in new product development. She is currently pursuing a part-time PhD, focusing on the potential applications of blackcurrant waste for sustainability purposes.