Greg joined Verifi in 2019 as Vice President for Sales in North America managing the seller sales team, whose responsibility is to drive adoption of Verifi’s solutions across enterprise businesses. Prior to joining Verifi, Greg spent 15 years with a major payment acquirer where he was responsible for leading multiple sales organizations and initiatives, key in pioneering what is now called the integrated payments segment. He possesses more than 15 years of experience in business management, business development, sales and marketing, strategy and operations across a range of industries. Greg’s experience shows a strong analytic ability, a proven track record of achieving growth and stretch metrics, all while challenging the status quo. Greg holds a Master of Business Administration degree from the University of Colorado.
Greg is based in Denver, and when not trying to save the world from chargebacks and lost revenue, he can be found with his wife and two children exploring the outdoors of Colorado or joining his wife reviewing restaurants and fine cuisine. He is also an avid sports fan, focused primarily on the Denver Broncos and Oklahoma Sooners.
As the Chief Commercial Officer at Archipelago International, Chris Legaspi brings over
25 years of experience in the hospitality industry. He is a seasoned and passionate
leader dedicated to delivering exceptional results and creating memorable experiences
for guests. Chris oversees the strategic and operational aspects of the Sales, Marketing,
E-commerce, Distribution, and Connectivity divisions, ensuring alignment with the
company’s vision, values, and goals. He is also responsible for cultivating and
maintaining relationships with international partners, and expanding the global network
and influence.
Chris brings diverse perspectives and experiences to the team, having worked in
various roles and regions across the industry, from hotels to online travel agencies.
Driven by innovation, collaboration, and customer satisfaction, he constantly seeks new
opportunities to grow and improve the business.
In his current role, Chris leverages his expertise in revenue management and
hospitality to navigate dynamic and challenging market conditions, especially during the
COVID-19 pandemic. He has successfully shifted sales towards digital channels and
created targeted campaigns to attract and retain customers. Additionally, he has
implemented data-driven forecasting and pricing strategies to optimize revenue and
profitability, adapting to fluctuating demand and supply.
Chris works closely with internal teams and international partners to ensure alignment
and resilience, enabling the company to sustain operations and uphold the brand’s
values. He has facilitated the adoption of new technologies and platforms to enhance
online presence and connectivity. Proud of his team’s achievements and impact, Chris
looks forward to continuing the journey of excellence and innovation.
Chris is deeply committed to staff development and mentorship, fostering a culture of
continuous learning and professional growth. He actively supports talent development
programs, encourages innovative thinking, and provides guidance to emerging leaders
within the company. His leadership style emphasizes empowerment, collaboration, and
open communication, creating a supportive and dynamic work environment.
In addition to his role at Archipelago International, Chris frequently speaks at industry
conferences and contributes to thought leadership in hospitality management. His
insights on market trends, customer behavior, and digital transformation are highly
valued by peers and industry professionals alike
Peter Grafström is the President US for Haypp Group since February 2020. Haypp is the largest retailer of Nicotine Pouches in the world and operates in the USA and 6 markets across Europe, serving almost one million unique consumers in 2023. 100% of its sales are online. Haypp is also the leading provider of consumer insights on Nicotine Pouches, based on the data from its consumers.
Peter is an accomplished executive with over twenty years of experience in B2C and B2B sectors. He has held a range of commercial and general management roles within the nicotine industry, showcasing his profound expertise in regulated categories and global markets. Prior to joining Haypp Group, Peter spent 15 years with Philip Morris, and 2 years as CEO for Northerner Scandinavia.
Helen Shaw, PhD, is the Co-founder and Head of Clinical Operations of VCTC, a patient-centric clinical trial site dedicated to bringing clinical research directly to participants through compassionate and expedited site processes. Dr. Shaw holds a PhD with a focus in clinical trial methodology, from the University of Birmingham, where she developed early considerations for the use of eConsent in clinical trials. During her 15+ years serving in the industry—including in her current role as Head of Clinical Operations at VCTC—Dr. Shaw has advocated for, and participated in, the development and implementation of strategies that make clinical research more accessible and less burdensome for participants.
Based in Dublin, Gabe leads a team of merchant sales and business development professionals whose aim is to expand Verifi’s product reach, while cultivating new revenue opportunities across Europe. Gabe has built an impressive nineteen-year career in global e-commerce, most recently with First Data as VP for Global Business Solutions, leading a team of Enterprise Relationship Managers and Client Services teams to enhance the customer experience for First Data’s global client base. Prior to holding this position, Gabe was Executive Director for Client Services at J.P. Morgan Merchant Services, formerly known as Chase Paymentech. At J.P. Morgan, Gabe managed a client portfolio of both Europe-based and global e-commerce merchants, playing a key role in the executive management team, building the business to become one of the largest merchant acquirers and payment processors in Europe. Earlier in his career, he served with AOL Europe and PayPal Europe where he held a number of management roles within operations, relationship management, and business development functions.
