Multi-Award-Winning Entrepreneur | Founding Director of Drop Bear Beer Co. | Craft Beer Marketing Judge
As Co-Founding Director of Drop Bear Beer Co., Joelle is a passionate and energetic businessperson in the alcohol free drinks industry with a passion for brand creation, international trade, and product innovation.
Established in 2019, Drop Bear Beer Co. is a multi award winning brewer of 0.5% ABV craft beers, providing game changing non alcoholic beer options across the UK, Europe, North America, Australia, and Asia.
Sarah is a multi-award-winning entrepreneur and founding director of Drop Bear Beer Co., a leader in the non-alcoholic beverage industry. She is an expert in brand development, financial management, and process innovation, and has successfully grown Drop Bear Beer Co. into a global company that offers innovative 0.5% ABV craft beers in markets around the world, including the UK, Europe, North America, Australia, and Asia.
An experienced and international customer centric Senior Director, Marketing and Operations most recently leading Omnichannel strategy and Digital Product at Anheuser-Busch InBev. A background in senior roles with global brands including Arc’teryx, and Apple across North America and Europe.
A proven track record of designing, delivering, and driving omnichannel strategy and execution for all Direct to Consumer channels and Franchise programs across markets in NorthAm, Europe and the Middle East.
Passionate about the customer experience, journey and value proposition together with a deep knowledge and understanding of best in class operational excellence, processes and procedures, and with a demonstrated record of coaching, training and developing high performing leaders and teams in fast-paced and high-growth consumer focussed environments.
Experienced Sales and business development manager in technology-oriented companies with ambition to grow and change . I see the big picture, and focus on the parts that are most important for achieving results. I do well when it comes to keeping employees motivated. My strength lies particularly in getting an organization to developed their offering and align sales and marketing.
CHIEF EXECUTIVE OFFICER / GENERAL MANAGER / MANAGING DIRECTOR / BUSINESS DEVELOPER
Highly accomplished and ambitious senior executive with more than 10 years of leadership experience in business development, sales and marketing, operations management, turnarounds and structural changes with successful work in turbulent local and international environment, mostly in highly competitive FMCG sector. Successful in management of large organizations, recruiting best people and building winning teams. Innate ability to motivate people for ambitious targets. Demonstrated expertise within 3 Baltic and nearby markets, utilizing deep knowledge of both employees and consumers habits and mentality. Understands Western business challenges while entering former USSR countries.
