Archives: Speakers

Adam Feldheim, the founder of MEDA, launched his CBD drink company after discovering the benefits and potential of CBD whilst visiting his native California. With over 18 years’ experience in corporate finance, global market research and later in technical business development as an entrepreneur, Adam started using CBD to help manage the anxiety that came with the high stress environment often found in investment banks and start-ups.

Anna started her carrier path at PepsiCo Russia where she had worked for several years in Ice Tea category. In her current role of Global Innovation Manager, Anna is responsible for Nestle Pure Life, largest Nestle Waters brand, ensuring ongoing support and acceleration of innovations in more than 15 countries across the Globe. Being an adept at healthy lifestyle, she is happy to bring healthier and meaningful innovations to the water and beverage sector.

Skilled in Innovation, Marketing Management, Brand relaunch and Digital communication.

Peter Pappas leads the Commercial organization at Califia Farms, with primary responsibility for delivering the top-line revenue targets for North America, UK and Australia.  In addition to the sales function, Pete is responsible for the commercialization of new products, category management & insights, revenue management and shopper marketing functions. He is an expert at leading and managing teams that work with large, complex customers and business challenges.  An agile and accomplished senior executive, he has a proven history of generating outstanding sales and profit growth in challenging and highly competitive industries. He is recognized as an energizing leader who sets strategic direction and provides the tools, resources and infrastructure that enable organizations to exceed their objectives.

Pete joined Califia Farms in January 2019 after four years with Advantage Solutions, the leading sales and marketing agency in the United States, where he was the EVP of Sales Operations and Business Development.  Prior to Advantage, Pete worked at Dean Foods as the Chief Customer Officer/SVP Sales & Marketing.  Pete was Vice President of US Sales for SAB Miller from 2005 to 2009, and before joining SAB Miller, he held positions of increasing responsibility with Pepsi Cola and PepsiCo from 1989 – 2005.

Liliana Caimacan is the head of global innovation at Tata Global Beverages. An experienced, international business leader, Liliana has been leading transformational growth across brands and portfolios to drive step changes in business results for over 20 years. She is a leading expert on innovation, communication and business strategy within the FMCG and luxury industries, working with top blue-chip companies: Unilever, Tata, on world-class brands and portfolios. Her sector experience covers Consumer Goods, Personal Care, Home Care, Foods, Refreshments and Luxury, as well as driving disruptive innovations projects. She holds a Master’s in Marketing & Communications and an Executive MBA. Liliana is also a Marketing Professor at Hult International Business School.

With over 19 years experience in the retail industry, Beverley now works at Tesco and is responsible for central European events and promotions. Beverley has a strong understanding of the retail landscape and the customer role in getting products on and off the shelves.

Mirko is a transformational leader able to translate specific business challenges into clear strategy and execution roadmaps. Having worked in both large corporates and startups, he has had ample opportunity to act as a true “intrapreneur”. Currently part of the Ab InBev family, where there is definitely the right entrepreneurship mindset to make a difference and create change in brand growth and product development