Pamela Hilborn

Pamela is the SVP, Global Head of Design and the leader of the Design Community of Practice at Scotia. She is charged with implementing proven practices in design strategy and service design, product design, visual design and usability to create transformative digital financial experiences for Scotiabank customers. Pamela brings over 20 years of experience in the design of digital consumer experiences (including both hardware and software products), and at times in her career has been a content writer, creative director, information architect, product designer and design leader – these experiences, along with her profound interest in human behaviour and culture have allowed her to create user-friendly and engaging technology experiences enjoyed by millions of people in over 190 countries.