Paul Ivsin has more than 15 years of leadership experience in pharmaceutical clinical trial recruitment, patient engagement, and analytics. Most recently he was an independent consultant for medical advertising agencies, including PEP. Previously, he served as the Director of Offerings Development at IMS Health, a global information and technology services company, where he led new product development for clinical trial recruitment as well as feasibility data products and services. Prior to that, he led the Clinical Trial Recruitment practice at CAHG, a leading medical advertising agency. He is the author of several articles and blogs about clinical trials. His work has been published in Applied Clinical Trials, Clinical Informatics News, and Eye for Pharma.