Born in France of Irish parents, Paul joined the Alcohol Industry in 1996 as a Commercial Manager for Jameson Whiskey, part of Pernod Ricard, where he held various senior commercial roles. Paul subsequently moved to the UK to become International Commercial Director for the Scotch & Gin brands portfolio, working extensively across Europe, the Americas and Asia.
In 2014, Paul became Managing Director of Pernod Ricard South Africa looking after the Spirits and Wines portfolio for Southern Africa until he left the company in late 2019. Following a successful 20 year career at in the Drinks Industry, Paul set up his own Beverage Consultancy and since then has worked with both Start Ups as well some leading premium Gin, Vodka, Rum, Hard Seltzer and Alcohol-Free spirit brands.
Combining his passion for impeccable quality, the No/Low beverage category and South Africa, he partnered with Danielle Schoeman to launch the Mahala Botanical brand in 2021. Paul is an avid rugby fan, cyclist and a strong believer in healthy and mindful living. Paul resides in London but travels extensively to Cape Town to work with Danielle and her team.