Paul is currently Head of Insights for EMEA and Shopper at Beam Suntory, prior to that he was Global Head of Insights for Asahi, and also headed up Insights for Africa at Diageo and looked after Insights in the UK for Ferrero. Paul has also held pure innovation roles, and has worked across a number of agencies.
Paul’s superpowers in research are around team leadership, cultural understanding and simplification – landing big insights in the simplest way possible to drive business change.