Peter Beckett

Peter Beckett is Director of Public Policy for the Europe, the Middle East and Africa Region at JUUL Labs. Before joining JUUL his consulting company helped countless vaping companies comply with vape-specific rules around the world; and before that he was Head of Public Policy for the Electronic Cigarette Industry Trade Association, where he worked on the legislative process that gave birth to the EU Tobacco Products Directive.. He is a co-founder of the group, which also holds the largest vaping community in the world,