Richard A Bates

Rich has more than 20 years of experience in Data, Analytics and CRM.  He has spent the vast majority of that time in HSBC.   In his current role he is business lead for the Data and Messaging Value Stream in the Wealth and Personal banking business line (WPB).  This means he is responsible for all data, analytics and CRM (messaging) platforms across the wealth and retail bank globally.   Over the last few years he has led the move of the data platform to the cloud and is now running a unit which delivers over 100 data services to 9 geographies.  Some of these services use ML techniques for the benefit of HSBC customers and the business.  On the CRM side, the team use ML to make decisions and apply it to more than 30M customers in 15 different markets. Richard has experience of hands on analytics having previously ran the Commercial Banking analytics team for the UK bank and in his last role he built and scaled a significant CRM programme which delivered north of 100M of benefits and is still going strong today.    Richard has a track record of delivering outcomes, with a specific expertise in data and analytics/machine learning.   He runs a direct team of circa 40 people who in turn lead a team of approximately 300+ data engineers. He holds a bachelor degree in business studies and professional qualifications from the Chartered Institute of Marketing and the Institute of Direct Marketing. He spends most of his spare time either traveling, with his family or on one of his bikes as he’s an active ride leader in a local cycling club.