Sian Davies

Siân leads Diageo’s global thinking on digital sources of consumer insight. She has spent the last 15 years working on the forefront of corporate innovation, from leading P&G’s early forays into Amazon through to leading Diageo’s global strategy throughout the Coronavirus crisis. Her role now focuses on ensuring Diageo is at the forefront of understanding adult social behaviour and occasions, leading the company’s thinking across all markets and brand teams.